15 Best SERP Checker Tools 2024 [Keyword Rank Tracking Made Easy]

Are you looking for the best SERP checker tools in 2024 to track your website rankings in the Google Search Engine Results Pages?

If yes then your search ends here.

It’s like a dream for every blogger to see their posts ranking in the #1 position in the SERP.

But my friend, there is a lot of research (finding post ideas, keyword research, competitive analysis, rank tracking, optimization, and many more things) involved to achieve good rankings in the SERP.

To do so, you need some SERP tracking tools that make the whole process easy for you. That’s why I am here with a dedicated post on the best SERP tracking tools that you can opt for in 2024.

So, without much ado, let’s get started knowing about keyword tracking and the best SERP trackers.

What are SERP Tracking Tools?

SERP tracking tools are the utilities that help you to track the performance of your website indexed pages respective of locations and devices on autopilot.

Gone are the days when you used to track everything manually. Now you need some tools or software that makes you stand out from the crowd, and SERP tracking tools exactly do the same.

Some of the key features of SERP tracking tools that will help you and your business shine.

SERP Rank Tracking
Competitors Analysis
Device-Based Tracking
Location-Specific Results
Custom Reporting
Email Alerts, and
Many more

Why Keyword Tracking is so Important?

Are you moving in the right direction?

Not Sure? Well, you need to use a rank tracker.

Did you know that merely the first 3 positions in the SERP get around 35% of the total search traffic and 75% of users never click after the first page?

You put a lot of effort into writing well-researched content, doing on-page SEO, and building backlinks, followed by site audits.

Why do you even perform these tasks?

To get better rankings, right?

But to measure the impacts of all this hard work whether it is giving you expected results or you are just shooting blanks, you will have to track the rankings of your content for the targeted keywords.

To know about where your website stands in desktop, mobile, and local search results respective of locations, Keyword rank tracking is a must.

The better your website rankings in the SERP, the easier for you to get more traffic and of course better conversions.

How to Select the Best SERP Checker Tools?

There are plenty of SERP rank tracking tools available in marketing with different features.

Some of them are premium tools for which you have to pay before using them and some of them are free which you can start using without paying even a penny.

But choosing the right one could be a tedious task for you.

To make this process easier, here are some of the key points you need to consider before selecting a SERP checker tool for you.

I hope you are clear enough on how to select the best SERP checker for you.

Now, I will be sharing a well-researched list of the best SERP tracking tools (paid and free) so that you can get a good SERP tracker for you with ease.

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Best SERP Checker Tools For Keyword Rank Tracking

SERP Checker	Keywords	Pricing	Trial Period	Exclusive Link
Semrush	500	$119.95/mo	14 Days	Access Now
SE Ranking	250	$39/mo	14 Days	Access Now
Serpstat	500	$69/mo	7 Days	Access Now
SEO PowerSuite	Unlimited	$299/year	Free	Access Now
Mangools	200	$49/mo	10 Days	Access Now
AWR	2000	$49/mo	30 Days	Access Now
AccuRanker	1000	$109/mo	14 Days	Access Now
Morningscore	100	$49/mo	14 Days	Access Now
PRT	100	$25/mo	30 Days	Access Now
LongTailPro	30	$25/mo	No	Access Now
SERPWoo	750	$49.95/mo	Free (3 Keywords)	Access Now
Ahrefs	500	$99/mo	7 Days	Access Now

Best SERP Tracking Tools 2024 (Premium)

1. Position Tracking by Semrush

Launched back in 2008, Semrush has become the #1 choice for bloggers, SEO specialists, and digital marketers.

13 years of rich experience, more than 800 employees in 4 countries, and 7 offices on two continents make it the world’s leading competitive research service for all online marketing spheres.

And that is why it is used by 7,000,000+ users and 20,000+ partners all over the world to grow organically and increase their revenue.

Semrush is an all-in-one marketing toolkit having a huge range of tools for SEO, Advertising, Social Media, Content Marketing, Competitive Research, and Management.

Keyword Magic Tool, Keyword Difficulty Tool, Backlink Analytics & Audit, Link Building Tool, Position Tracking, and Site Audit are some of the best features to mention here.

Semrush rank tracking tool so-called Position Tracking tool comes with some useful features like tagging, sorting, filtering, and exporting reports that make it easy for marketers to find exactly what they’re looking for.

Features

Track any keyword and domain
Track and compare multiple geographic locations
Discover local competitors
Group keywords with tags
Target different devices
Featured Snippet report
Easy local SEO tracking
Simple PDF reporting

Pros

Semrush is a complete package for all your SEO needs
Free Trial Available

Cons

Semrush plans start at $119.95 per month when billed monthly, that could be a downside for beginners.

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2. SE Ranking

SE Ranking is an all-in-one SEO software included with every tool you need for a 360-degree analysis of your website.

Whether you are an entrepreneur who does not know how to manage a website, SMB busy scaling up your business, an agency looking forward to ranking the clients’ site, or an enterprise handling data in bulk, SE Ranking is for you.

Having every tool you need for doing SEO and marketing, SE Ranking is a great platform for everyone.

You can check real-time rankings of your website for targeted keywords across major search engines on any location as many times as you want.

Competitor Research tool to find keywords and ads used by your competitors in different campaigns.

Powerful SEO reporting that lets you analyze data based on ranking period, customize using drag-and-drop, and send automatically to the specified users regularly.

Features

Keyword Rank Tracker
In-depth Website Audit
Backlink Checker & Monitoring
Keyword Suggestion & Grouper
SEO/PPC Competitor Research
SEO Reporting
API

Pros

Flexible Pricing
Social Media Management
Lead Generator

Cons

White Label (your own branded) Reporting is not included in the Optimum plan

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3. Nightwatch

Nightwatch’s Rank Tracker is an accurate and comprehensive SEO tool that allows you to monitor and optimize your website’s search engine rankings.

With the ability to track rankings on popular search engines like Google, Bing, YouTube, and DuckDuckGo, as well as the Google Map Pack, this tool empowers you to stay ahead of your competition.

It’s the only tracker developed to access any Google Data server and simulate all the 52,000+ existing locations on Earth that affect search engine rankings.

With features like custom segment creation and accurate tracking, Nightwatch’s Rank Tracker helps you uncover decaying content, identify ranking opportunities, and track the performance of transactional keywords and pages.

Whether you want to monitor your rankings on a local or global scale, this tool offers comprehensive tracking options.

Features

Comprehensive Rank Tracking
Global Data Center Access
Advanced Segment Analysis
Automated, Custom Reporting
 Tracks Competitor Rankings
SEO Audit
User-Friendly Interface
API Access

Pros

Unmatched Local AccuracyGoogle Analytics Integration
Google Analytics Integration14-day free trial
14-day free trial

Cons

Limited competitors at starter plan

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4. Serpstat

Like Semrush, Serpstat is an all-in-one SEO platform for professionals that includes position tracking, backlink analysis, keyword research, site audit, and competitor research.

It will assist you in finding your competitors and collecting profitable keywords from your competitors that will help you to rank in top positions in SERP.

So, discover what your target audience is looking for then create relevant content to attract more traffic. Furthermore, you can keep an eye on your and your competitor’s rankings with advanced analytics.

Features

Keyword Research
Search Analytics
Advertising Analysis
Content Marketing Ideation
Competitor Research
Rank Tracking
Market Intelligence
On-page Audit
Reports and Infographics
API
Backlink Analysis

Pros

All-in-one growth hacking tool for SEO, PPC, Search Analytics, and Marketing
Serpstat Plugin

Cons

Plan starts from $69/mo which makes it expensive as a rank tracker.

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5. Rank Tracker by SEO PowerSuite

Actually, SEO PowerSuite’s Rank Tracker is far more than just a SERP checker tool, but let’s focus on this very functionality.

Rank Tracker is more than 12 years old and has become pretty popular with SEOs. marketers, and business owners all over the world.

The reasons for the tool’s popularity are that, in addition to SERP tracking, it lets you perform comprehensive keyword research with a great variety of methods, create a keyword map, calculate PPC data, get the organic traffic stats, and so on.

Rank Tracker’s SERP Analysis module is worth a dedicated mention. The module lets you retrieve SERP data for any keyword: get keyword difficulty score, draw the see correlation between the domain and page ranking factors and actual positions by keyword, and see the top-50 SERP results by a keyword. Seems more than enough for any SEO and marketing
needs.

Features

In-depth SERP Analysis for any keyword
SERP historical data tracking
Organic top-30 competitor monitoring
Google SERP features monitoring
Local SERPs monitoring
Local competitors’ tracking
SERP fluctuations monitoring
Position difference monitoring by keyword
Customizable white-label reports
Visibility fluctuation tracking

Pros

Allows to perform full-scale keyword research and competitor monitoring
Multilingual
Supports 550+ search engines
Free trial available

Cons

Rank Tracker is a desktop tool, so it may take some more time to collect the data depending on the capacity of your device

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6. Mangools SERPChecker + SERPWatcher

Mangools is bundled with 5 juicy SEO tools (KWFinder, SERPChecker, SERPWatcher, LinkMiner, SiteProfiler) which are enough to take your site to the next level.

Ranging from Keyword Research to SERP Analysis, Rank Tracking, Backlink Analysis, SEO metrics & Insights.

Moreover, its SEO browser extension for Chrome and Firefox extends the power of the Mangools SEO package.

SERPChecker by Mangools with a database of 30M+ SERPs, and 45+ advanced SEO metrics, will help you to analyze the strong and weak spots of your competitors so that you can outrank them.

And with 52K supported locations, you can easily skyrocket your local SEO.

SERPWatcher is a seamless rank tracking tool that helps you with Performance Index, Daily rank updates, Historical data, in any location, on any device.

Features

Google SERP Analysis Tool
Local Search Results for 50k Locations
45+ SEO Metrics to Spy on Competitors
Compare Your Website With Competitors
Google SERP Features Detection Tool
Effective Rank Tracking
Track desktop and mobile results
Track results for specific locations
Daily keyword positions updates
Check performance with one key metric
Organize keywords with tags
Interactive reports, and
Email alerts

Pros

Clean, Simple, and Easy to use
Google SERP features (rich snippets)
High discounts (40%) are available on an annual plan

Cons

200 Keywords for $49 could be a bit expensive
As of now, analyze Google SERP features only

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7. Advanced Web Ranking

Advanced Web Ranking (AWR) is the world’s most accurate, longest-standing rank tracking tool that will help you with reliable website rankings, custom SEO reporting, and competitor research.

With over 3,000 search engines and more than 170 countries, you can track your website’s fresh rankings not only on Google but also on Yandex, Baidu, DuckDuckGo, Amazon, YouTube, and many more for any location, across different devices.

Google Data Integration, Performance trends, Visibility & KPIs, and Data segmentation visualize your SEO performance in the best way possible.

Keep an eye on the competitors over the targeted keywords, their strong points, and weak points. Replicate the competitors’ strategies that drive better results to outrank them.

Finally, create, customize, and share reports with your clients to show what values you are bringing to their business.

Features

On-demand rankings
Local & mobile rankings
Daily, weekly, or monthly updates
All types of SERP Features included
Fully customizable data and layout
Straightforward WYSIWYG report editor
Integration with third-party reporting tools
Competitor discovery and insights

Pros

Unlimited Projects & Users
Whitelabel Report Sharing
30 days risk-free trial, no credit card required

Cons

Features like Competitor Discovery, Historical Ranking Imports, and 1-hour Updates, are not available in the Starter plan.

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8. AccuRanker

AccuRanker claims to be the world’s fastest keyword rank tracker for agencies and SEO professionals.

AccuRanker was founded in 2013 by Henrik and Christian, serving over 25,000 customers. It will assist you with instant, accurate, and location-specific rankings on mobile or desktop.

They support a wide range of search engines including Google, YouTube, Bing, Yandex, and Baidu.

Instant on-demand updates let you refresh your keyword rankings whenever you feel like.

SERP history helps you with a better understanding of which SERP features bring traffic to your website so that you can make your strategies accordingly.

Furthermore, features like Advanced Data Segmentation, Google & Adobe Analytics, Google Search Console, Google Data Studio, Advanced Share of Voice, Landing Pages, Tag Cloud, etc. make it the best SERP tracker.

Features

In-depth keyword analysis
Daily rank updates
Historic Data
Competitor analysis
Unlimited domains, and
Automatic and custom reporting

Pros

14 days free trial – no strings attached
Scalable Pricing
3rd Party Integrations
Google Grump

Cons

Only five free searches are allowed per day
Plan starts at $109/mo for 1,000 keywords which is quite expensive

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9. Morningscore

Morningscore is an all-in-one SEO tool that helps you bring in more traffic, rank higher, and track SEO progress.

Its one-page overview will make your job a cakewalk as you don’t need to crawl between number of tools.

Whether it’s about tracking your SEO progress and ROI on SEO, everything can be managed in one place so that you never lose track.

Analyze your competitor’s SEO in a few clicks so that you are always a step ahead of your competitors.

Furthermore, daily keyword position tracking, website health score, and backlink profile checker make it a comprehensive, complete suite.

Features

Keyword Research
Rank Tracking
Visual Website Health
Backlink Checker
Competitors’ SEO Analytics

Pro

14 days trial even without a credit card
Daily SEO value in $
Daily Link-analysis

Cons

Pro plan starts at $49/mo which allows you to track 100 keywords only.

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10. Pro Rank Tracker

Pro Rank Tracker (PRT) is a high-performance SEO rank tracker that lets you track your rankings on all Google sites, Yahoo sites, Bing sites, and even on Yandex.

With over 6 years of continuous improvements, PRT is trusted by around 60,000 happy customers including agencies, SEOs, and digital marketers across the globe.

Whether you want to track your videos on YouTube results or track your listing on all Amazon sites, everything is included within the Pro Rank Tracker.

Moreover, features like International Rank Tracking, a variety of Research & Analysis tools, Comprehensive Reports, Site Audits, and Full SERPs are enough to change the SEO game for you and your clients.

Features

Rank Tracking
Local & Mobile Tracking
Analysis & Research
Full SERPs (Top-100)
Reporting
Mobile Apps
Sub-Accounts
Update-on-demand
API Access
Multi-Lingual, and
Extreme Support

Pros

Plan starts at $25/mo which is comparatively better
7-Day Free Trial

Cons

Manual Ranking Updates and Sub Accounts are not available on the Basic plan.

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11. Long Tail Pro

Long Tail Pro (LTP) is famous keyword research and competitor analysis tool that comes with a built-in Rank Tracker.

All you need to do is enter a seed word and you will never run out of long-tail keywords.

Determine the difficulty of ranking different keywords and deep analysis of any keyword so that you never target a bad keyword.

Its rank value feature will help you to calculate keyword profitability.

Furthermore, track the success of how your keywords are ranking in the SERP.

Features

Keyword Research
Rank Tracker
Account Management
Plug-and-play template system

Pro

In-depth metrics (Trust Flow, Citation Flow, Site Age, and Referring Domains)

Cons

No Free Trial
It’s more a Keyword Research Tool

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12. SERPWoo

SERPWoo is an innovative platform developed by industry experts having over 30 years of combined experience in search engine optimization (SEO) and online reputation management (ORM).

Its Deep SERP Analysis & Reporting will help you to run SEO and ORM campaigns effectively.

Enterprise-ready reporting will let you generate beautiful PDF and data-heavy CSV reports.

Protect your brand by tagging problematic URLs red, monitoring your SERPs for affiliates, associates, employees, competitors, and organizing project alerts.

Features

Keyword Research
Monitoring
On-page Analysis
Rank Tracking
Top 100 SERP View
Reporting
Developer API

Pro

Tagging
SEO Rank Tracking (Local SEO, Mobile SEO, International SEO)
Teams / Sharing (Sub Accounts)

Cons

You can track only 3 keywords in a free account.
Mobile SEO Rankings are not available in a Bronze plan.

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13. Ahrefs

Ahrefs is one of the best keywords explorers included with the rank tracker that helps you to grow your search traffic and at the same time assist you in how to outrank your competitors.

This is a complete package of all the tools you need to grow organically, Competitive Analysis, Keyword Research, Backlink Research, Content Research, Rank Tracking, and Web Monitoring, every single tool is on board already.

Moreover, they are adding new tools and features regularly.

Features

Site Explorer
Keywords Explorer
Site Audit
Rank Tracker
Content Explorer

Pro

A huge database of 10.3 billion keywords, 10 search engines, in 171 countries.

Cons

Only 7 Days trial which is available at $7

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Best SERP Checker 2024 (Free)

14. What’s My SERP

The very first free SERP Checker I have on the list is What’s My SERP and If you are looking for a free SERP Checker tool, then this is the perfect choice for you.

This is the most accurate rank tracker with an intelligent interface, and reliable features, available at very affordable prices.

You can sign up for free which lets you check unlimited keywords.

Moreover, you can choose its premium version starting as low as $5/mo where you can add unlimited domains, unlimited keywords, track rankings, and download accurate reports.

Features

Mobile & Desktop Tracking
Local Tracking (Coming Soon)
Unlimited on-demand checks

Pros

Premium version is available at only $5/mo

Cons

It only provides Google website rankings

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15. SERPROBOT

SERPROBOT is another free SERP checker that will give your own SERP Bot to track Google rankings for free of charge (14 days).

After that, you have to subscribe to their bots which are available at only $4.99/mo.

With one robot you are allowed 300 searches per day.

Features

Track Search Engine Ranking Position Instantly
Check your site’s health
Accurate Report to display keywords rankings

Pros

A paid bot is available at only $4.99/mo
300 Searches per day

Cons

Only Google Ranking Check

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16. SERP SURF

SERP SURF is a reliable SERP Checker that helps you to track your website rankings for free.

All you need to enter your domain, choose a specific Google location, and enter up to 5 keywords that you want to check for rankings, and you will be displayed the search engine rankings along with the links to the top 10 results.

Features

SERP Rank Tracking
Competitors Search
Location-specific Search
Device-based Results

Pros

Completely free to use

Cons

Only Google Search Engine is covered

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FAQs

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Also Read:

The Ultimate Semrush Review 2024: Comprehensive Guide For Beginners
Semrush Free Trial (Get Free Access to Pro Account for 14 Days)
Serpstat Review 2024: Is It the #1 Affordable SEO Platform?
Serpstat Free Trial 2024 – 7 Days Exclusive Access [Plus 25% Discounts]
SEO PowerSuite Review 2024: Why is it the Right SEO Tool For You?
Top 9 Ahrefs Alternatives in 2024 (The Ultimate Tools To Drive Online Traffic)
5 Incredible Ubersuggest Alternatives 2024 [Free & Paid SEO Tools]

Final Thoughts About Best SERP Checker

This is all from my side related to the best SERP checkers. I have tried my best to present you with a well-researched list of the best SERP tracking tools.

I have included some of the best premium SERP checkers as well as free SERP Checkers.

You can choose any SERP checker tool for you that suits you best.

For me, if you are looking for a standalone rank tracker then SE Ranking trusted by over 600,000+ agencies, SEO professionals, and brands is definitely the best SERP tracking tool for you.

And if you want a complete package of SEO tools, Semrush with 5 million users, over 18 billion keywords, and 142 billion geo databases could be the best SERP checker for you.

Finally, Comment below which SERP checker tool are you using.

And don’t forget to share as it might help someone to take their business to the next level with the help of these SERP tracking tools.