Quora Statistics And Trends For 2024: Latest Insights For Users And Marketers

Looking for Quora Statistics 2024?

Well, Quora is a popular question-and-answer platform that has become a go-to resource for people seeking information on a wide range of topics.

If you’re looking to learn something new, Quora is the place to be. It’s like the ultimate source of knowledge!

But, did you know that Quora is not just a hub for seeking and sharing knowledge? It’s also a goldmine for marketers in 2024.

Yes, that’s right! 

With over 300 million people using Quora, it’s time for marketers to tap into this platform for traffic generation opportunities.

And as a marketer, you can leverage this platform to expand your brand’s reach like never before.

To give you a better understanding of the potential of Quora, I’ve compiled a list of Quora statistics with the latest data. So, let’s get started.

What is Quora?

Quora is a knowledge-sharing platform that connects people who have knowledge to those who need it. It was actually founded on June 25, 2009, by Adam D’Angelo and Charlie Cheever. But get this, it is available to the public, on June 21, 2010.

The platform aims to make valuable knowledge that is currently locked in people’s heads or only accessible to select groups available to everyone. 

Quora brings together people with different perspectives. So, they can gain a better understanding of one another and encourages everyone to share their expertise for the greater good of the world.

Here Are Some Interesting Quora Statistics To Get You Started

Quora has over 300 million monthly active users, making it a goldmine for marketers looking to expand their brand’s reach.

The majority of Quora users are from the 25 to 34 age group, so if this is your target audience, Quora is definitely a platform to consider.

On average, users spend around 8-10 minutes on Quora per session, indicating high engagement levels.

With 5000 to 9000 questions asked on Quora every day, there’s a wealth of knowledge to be gained from this platform.

The majority of Quora users are from India, so if you’re targeting this market, Quora is a platform to focus on.

Men users access Quora more than females, with a split of 55% and 45%, respectively.

The United States sends the most traffic to Quora.com, indicating its global popularity.

68.19% of traffic on Quora comes from organic searches, highlighting the platform’s SEO potential.

Quora.com gets most of its social media traffic from Youtube, indicating the importance of video content on this platform.

Incredibly Valuable Quora Stats [2024 Edition]

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Quora Usage Statistics

If you’re looking to expand your social media strategy, then you definitely can’t afford to overlook Quora. 

With over 300 million monthly active users and counting, this platform is quickly climbing the ranks of the most popular social media sites out there.

In fact, Quora has already surpassed big names like Twitter, Reddit, and LinkedIn in terms of monthly active users. 

And, with its impressive growth rate, it wouldn’t be surprising to see it eventually overtake even Facebook in terms of user count.

But the numbers don’t lie. 

  • Quora had 100 million monthly users back in 2016, and that number rose to 190 million in 2017. 
  • Today, it’s among the top 20 social media sites in the world based on user count.

So, Quora is a precious tool for reaching and engaging with a massive audience for marketers.

With the right strategy and approach, you can leverage this platform to build your brand, drive traffic to your website, and establish yourself as an authority in your industry.

What are the top countries that generated the most traffic to Quora?

If you’re looking to expand your reach on Quora and connect with a specific audience, then understanding Quora’s geography and country-targeting features is key.

  • United States – 38.37%
  • India – 14.86%
  • United Kingdom – 5.63%
  • Canada – 4.46%
  • Australia – 3.15%
  • Others – 33.51%
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What are the age and gender demographics of Quora users?

According to recent Quora statistics, the platform has a diverse user base, with a significant portion of users falling in the age group of 18-34 years. And, it almost has 60:40 proportions in gender distribution. 

Businesses prioritize the age group of 18-34 as they are a significant part of the consumer market and possess considerable buying power. 

They are also likely to be early adopters of new products and technologies, making them an essential target for companies that aim to remain competitive.

Here are the Quora Statistics for last quarter’s Age and Gender distribution

  • 18 to 24 years: 30.99%
  • 25 to 34 years: 31.33%
  • 35 to 44 years: 18.22%
  • 45 to 54 years: 9.98%
  • 55 to 64 years: 6.09%
  • 65+ age-old: 3.40%
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quora gender distribution
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Key Quora Statistics

1. What are the top categories on Quora?

According to user statistics, some of the most popular categories on Quora include 

  • Programming and Developer Software 
  • Computers Electronics and Technology – Other
  • Video Games Consoles and Accessories 
  • Adult, and News & media publishers

2. What are the top traffic sources for Quora?

According to the latest statistics on SimilarWeb, organic search traffic is the BIGGEST traffic source of Quora, accounting for 68.19% of all traffic to the platform. Here’s a breakdown of the other traffic sources,

  • Direct traffic: 29.74%
  • Email: 1.36%
  • Referral traffic: 0.21%
  • Paid search traffic: less than 0.01%
  • Display traffic: 0.09%
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3. What are the top referral sites sending desktop traffic to Quora?

  • Search Engines – 15.72%
  • Investing – 12.35%
  • News & Media Publishers – 10.08%
  • Computers Electronics and Technology – Other – 8.08%
  • Programming and Developer Software – 7.09%
  • Other – 46.68%
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4. What are the trending topics on Quora?

Regarding topics, Quora will have everything you can think of. It includes all kinds of things related from daily life to advanced technologies. 

For instance – Technology, Movies, Health, Science, Music, Education, Travel, Business, Politics, and Philosophy are the favorites of Quora users.

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5. What is the average Quora Social Media Traffic?

Quora attracts traffic from all the popular Social media platforms such as Twitter, YouTube, Reddit, Facebook, and LinkedIn all can have high conversion rates.

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6. How much time do users spend on Quora every day?

The average user spends around 8 to 10 minutes browsing Quora daily. While some answers on the platform are quite detailed, users still find Quora to be a valuable source of information and spend a significant amount of time engaging with the platform. 

7. How many languages is Quora available in 2024?

As of 2024, Quora is available in over 25 languages.

They started with Spanish in 2016 and have been adding support for multiple languages every year since then. 

In 2018, they introduced 3 languages includes Hindi, Indonesian, and Portuguese. 

As of 2019, Quora now supports languages such as Arabic, Bengali, Dutch, Danish, Finnish, Gujarati, Hebrew, Kannada, Malayalam, Marathi, Norwegian, Polish, Swedish, Tamil, and Telugu.

8. From where does Quora attract traffic?

When it comes to attracting visitors Quora has a huge advantage of getting organic and direct traffic. That is why it’s very important to use proper SEO methods to optimize your content.

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9. Is Quora now a subscription-based platform, and how much does it cost?

Yes, Quora introduced a subscription-based service called Quora+ in 2021.

Quora+ allows creators to lock their content behind a paywall, and users will need to purchase a subscription to view their answers.

The cost of a Quora+ subscription is $6.99/mo.

Prior to the introduction of Quora+, the platform was entirely free for all users.

Quora+ has sparked some controversy and debate, with some arguing that it could limit access to knowledge and create an unfair advantage for creators with more resources.

Despite the introduction of Quora+, the platform continues to be a popular destination for users, with an average of 5,000 to 9,000 questions posted daily.

10. How many questions are there on Quora?

Quora announced in March 2021 that they had surpassed 90 million questions on the platform.

However, as questions are continuously added and removed, it’s impossible to know the exact figure at any given time.

But one thing is for sure – there are a LOT of questions on Quora, and it’s a great place to find answers to just about anything!

11. What percentage of ad interactions happen through mobile phones on Quora?

More than 70% of ad interactions occur through mobile phones on Quora. With the majority of users accessing the platform through their smartphones, it’s no surprise that mobile engagement is high.

As a marketer, it’s essential to consider mobile optimization when advertising on Quora to reach your target audience effectively.

12. How does Quora’s monetization program work?

Quora+ is a subscription service that users can pay $6.99 per month (or a $47.88 one-time payment for a full year) to access paywalled content created by users like you. 

If you go for a yearly subscription, you can save 43%.

And, when users subscribe, 95% of the revenue generated goes directly to content creators.

13. When was Quora launched and how old will it turn in 2024?

Two Former Facebook employees named Adam D’Angelo and Charlie Cheever started up Quora on June 25, 2009. In June 2024, Quora will turn 15 years old.

14. How many answers can I expect to get if I ask a question on Quora?

On average, a question on Quora receives 6-7 responses. However, this number can vary depending on the topic and how interesting it is to the community. Some questions may even receive over 5000 responses if they capture the attention of a large audience.

Quora Travel Audience Statistics

1. Travel Topic and Tourism Stats

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2. Quora Tarvel Global Audience

  • US Quora Users – 53.3% are interested in travel
  • 15.9% – resolved to travel more in 2024
  • 29.8% are planning to take a domestic vacation
  • 32.1%  are decided to purchase a domestic vacation in the last 3-6 months
  • 15% are planning an international vacation
  • 10.9% say online reviews from other travelers have the biggest impact on their decision of where to travel.
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How can B2B SaaS startups achieve the lowest CAC using Quora Ads?

If you want to achieve the lowest CAC for your B2B SaaS startup, Quora Ads are the way to go. 

Here’s the deal,

Quora allows you to find your top-niche unique audience, so you can run highly efficient and precisely targeted ads. And get this: research and data have shown that

  • 37% more likely to be a manager
  • 65% higher chance of having a college degree.
  • 54% more likely to report annual household income >$100K

Quora SEO Statistics

1. What’s the global and country rank of Quora?

Quora has a global rank of 58, making it one of the top 100 most visited websites in the world. 

In the United States, Quora has a country rank of 42, reflecting its popularity among American users. 

These rankings demonstrate Quora’s global impact as a leading platform for knowledge sharing and community building.

2. How did Quora’s traffic and engagement perform in March 2024?

Quora saw a significant increase in traffic and visitor engagement in March 2024, with 1.43 billion visits and an average session duration of 12 minutes and 32 seconds. This represents a 10.7% increase compared to February.

Although the platform’s bounce rate was relatively high at 72.38%, the fact that users are spending more time on the site is a positive sign of Quora’s growth and potential as a knowledge-sharing community.

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3. What makes Quora.com’s backlink profile so strong?

Quora.com’s backlink profile is incredibly strong due to its high authority score of 99 and its impressive number of referring domains at 414.4K. 

Additionally, the platform has a massive 195.6M backlinks, indicating that it has a significant presence and influence across the internet. 

This impressive backlink profile is a testament to the value and trusts that the platform provides to its users. And, that’s why it is an ideal platform for marketers and individuals looking to establish their online presence.

4. How many ranking keywords does Quora have?

Quora has 12.8 million ranking keywords as per data obtained from Moz. 

This makes Quora a great platform for attracting website traffic from a wide range of keywords. 

By providing high-quality and informative answers on relevant topics, you can leverage Quora’s ranking keywords to drive traffic to your website.

Quora Revenue Statistics

1. What is the conversion rate for businesses using Quora Ads?

Businesses using Quora Ads have experienced conversion rates that are up to 4 times higher than those seen on other advertising platforms.

This means that by using Quora Ads, businesses can expect to see a significant increase in conversions, leading to more sales, leads, and overall business growth.

2. What is the average income of Quora users?

42.4% of Quora users in the United States have an average household income greater than $85,000. 

Nearly half of Quora’s user base in the US is earning big bucks! 

And, if you’re a business owner or marketer, this is some valuable information to keep in mind.

3. What are the percentage of B2B companies and B2C companies using Quora Ads?

According to JD Prater of Quora, 60% of the companies using Quora Ads are B2B, while the remaining 40% are B2C. 

So, B2B companies are using Quora Ads to increase their visibility among a wide range of people who are seeking answers to questions related to their industry.

This advertising platform offers a unique opportunity to engage with potential customers in a highly targeted way. 

Moreover, Quora can be used for marketing without advertising, but it may require more effort and dedication.

4. What is the average time that adults spend on Quora?

According to recent data, adults spend twice as much time on Quora compared to LinkedIn. This makes Quora a valuable platform for businesses looking to reach their target audience, especially in the B2B space.

5. What is the current net valuation of Quora?

As of now, Quora’s net valuation stands at over $2 billion, and with its rapidly expanding user base and innovative features, it’s only going to increase in the coming years. 

This makes Quora an attractive platform for companies looking to tap into its marketing potential.

6. What is the most popular demographic on Quora?

The majority of Quora’s demographic comes from India, making it a prime target for businesses looking to increase their online presence. 

With 35% of Americans also logging into the platform regularly, businesses can leverage Quora’s global reach to target audiences from different parts of the world. 

By creating targeted ads and engaging with users through informative content, businesses can tap into Quora’s diverse audience and drive traffic to their websites.

7. What is the percentage of Quora users with a college degree?

According to recent statistics, 50% of Quora users have a college degree (30% undergraduate degree and 20% graduate degree).

These numbers are higher than any other platform, proving that Quora is a hub for intelligent and successful individuals.

So, if you’re looking for a platform to connect with and learn from highly educated individuals, Quora is the place to be.


Here are some of the commonly asked questions around Quora that are worth checking out.

Is Quora a trusted site?

Yes, Quora is a safe platform to use. The company takes the security and privacy of its users seriously and has implemented various measures to ensure a safe user experience. 

It is a reputable platform that provides a valuable resource for knowledge sharing and networking, but it is important to use it responsibly.

How many users does Quora have in 2024?

Quora has over 300 million active users in 2024.

What is Quora mostly used for?

— Quora is used by content writers to find inspiration and information.
— Business professionals use Quora to promote their services, stay updated on industry developments, and establish expertise.
— Researchers and academics use it to connect with others and gather information.

What makes Quora a great platform for advertising?

Quora is actually one of the best platforms for advertising. With over 50% of Quora users having an undergraduate degree or higher, you’ll be reaching a highly educated audience.

And that’s not all – 42% of Quora users have an annual income of over $85,000. So, if you want to target a well-educated and high-income audience, Quora is definitely the platform for you!

Which topic has the highest number of followers?

— Health – 110.9M
— Movies – 113.7M
— Technology – 127.4M
— Music – 100M
— Food – 106.3M

However, it’s important to note that the popularity of topics on Quora can fluctuate over time as user interests and trends evolve.

What is Quora+?

Quora Plus is a subscription-based service ($6.99/month or $47.88/year) from Quora that gives exclusive access to great writing from participating creators.

How to make money from Quora?

Quora has a program called the Quora Partner Program, which allows eligible users to earn revenue through the ads displayed on their questions and answers. To participate, you need to apply and be accepted into the program.

Apart from that, you can consider affiliate marketing, consulting or services, promoting your own products or websites, etc. to potentially monetize your activities.

Final Thoughts On Quora Statistics 2024

The Quora statistics in 2024 show that the platform continues to grow in popularity and engagement among users. 

With over 300 million monthly active users and a diverse range of topics covered, Quora is a valuable resource for anyone seeking to expand their knowledge or connect with others. 

Additionally, the platform’s mobile optimization and advertising options make it an attractive option for businesses looking to reach their target audience. 

As Quora continues to evolve and expand its offerings, it is clear that it will remain a significant player in the world of online knowledge-sharing.

A seasoned blogger with over four years of experience, has crafted a successful online journey and generated an impressive revenue surpassing $50,000. His expertise lies in creating engaging content and navigating the digital landscape, making him a go-to source for those seeking insights into the world of profitable blogging.

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