Russell Brunson Net Worth 2024: 10 Life-changing Lessons From Marketing Legend

What is Russell Brunson Net Worth in 2024 and how did he build on this wealth is an important question.

Well, Russell Brunson is a famous name. There is no better person than Russell if you want to develop an internet business centered on producing quality leads, selling a product, and providing a service.

A millionaire Russell Brunson is a New York Times best-selling author, entrepreneur, and internet marketer who has had tremendous success. 

He went from collecting junk mail to creating a multimillion-dollar business. 

Continue reading the following post to learn about Russel Brunson’s early days, his journey, and most importantly Net Worth of Russell Brunson. 

Russell Brunson at a Glance

Russell Brunson has a net worth of somewhere around $40 million. 

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He is both entrepreneur and a well-known digital marketer. He has put a lot of effort into building an empire of hundreds of business owners over the past few years. 

He is a best-selling author in New York Times and also on Amazon.

Russell is one of the co-founders of ClickFunnels which is a startup that helps thousands of business owners in building their ventures.

The business reached a $360 million valuation three years after its start, making it the fastest-growing non-venture funded software company worldwide. 

Let us know the details of his early school days and the start of the successful platform, ClickFunnels.

Russell’s Early Life

Russell Brunson was born on March 8th, 1980, in Utah. 

He spent his childhood around the neighborhood. Later attended Boise State University. 

Brunson found commercials from television and radio very fascinating. This influenced him toward marketing and sales. American entrepreneur, author, speaker, and coach, Russell Brunson is very famous in digital marketing. 

Russell started collecting junk mail at the age of 12. This sole activity proved to be instrumental in his further business as he became a master of direct response marketing. 

In 2003, Russell began his career in online marketing by offering a program called ZipBrander. Russell introduced the sales funnel software ClickFunnels in 2014, and in the first three years, it saw revenue of over $100 million. 

Additionally, Russell has published more than 250,000 copies of his books. Some of his well-known published works are DotCom Secrets, Network Marketing Secrets, and Traffic Secrets.

His Life Goals

We can not define Russell’s success and life based on ClickFunnels. 

His life had two major goals; Wrestling and church. 

Russell Brunson learned many important life lessons at an early age. He learned them through the art of wrestling. 

He often attributes his discipline, work ethic, competitive spirit, and winning attitude to his wrestler days. He was a state champion wrestler in high school and received honors at the national level. 

After he graduated from Boise state university in 2006, he was one of the top ten wrestlers in the country. Brunson also passionately practices his faith in the Church of Jesus Christ of Latter-day Saints.

The Entrepreneurial Career of Russell Brunson

As a college student, Russell Brunson was engaged in many activities. Selling ZipBrander software was the kickstart of his career as a digital marketer.

ZipBrander is a marketing tool that assists users in increasing traffic and conversion rates. But he did not pursue a job as a full-time entrepreneur. After he received his undergraduate degree.

In his early days, he created a tutorial on “How to Make a Potato Gun.” He sold it through DVD with an option of buying other accessory kits for making the potato gun. 

He did not limit himself but also tried network marketing, coaching, consulting, and selling supplements, t-shirts, software, and books. 

Since he couldn’t find a company that could easily create sales funnels, he understood there was a severe lack of good sales funnel technology at the time. 

Therefore in October 2014, Russell Brunson with Todd Dickerson established ClickFunnels. Its major objective is to create sales funnels and leads that will boost traffic and conversion rates.

The Journey of ClickFunnels

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ClickFunnels has grown over the years and currently has 250,000 customers. 

It has become one of the most popular web tools for online businesses’ marketing campaigns with $100 million in revenue, also, ClickFunnels is one of the fastest-growing startups in the US.

The majority of the software’s revenue goes directly into the wallets of Russell and his business partner as the company was only funded by their funds. With an estimate, he earns $8 million a year from just his software.

Along with ClickFunnels, Brunson has other businesses. He offers several publications for sale that assist ambitious businesspeople in a variety of industries. 

He is the host of ‘The Marketing Secrets Show’ podcast. In addition, he provides several courses and coaching adding to his $40 million. Let us look at the below highlight of Russell life long journey. 

Russell Life’s Highlights

  • In high school nationals, Russell became all-American and won a silver medal as a wrestler. This event made him eligible for a college scholarship.
  • He married his college love, Collete Brunson, in 2002. He says that Collete is the foundation of his personal life.
  • He graduated from college in 2006 as one of the top ten wrestlers in the country.
  • He started coaching 1.5 million leads as a network marketer. He also won a Ferrari while doing this.
  • He finally founded ClickFunnels software in 2014 which was the major turning point of his career. 

Key Facts of Mr. Russell Brunson

  • Birth date: March 8th, 1980
  • Birthplace: United States of America
  • Age: 43 years old
  • Nationality: American
  • Status: Married


  • ‘Silver Stevie Award’ for Entrepreneur of the year in 2018
  • ‘EY Entrepreneur of the Year Award’ 2020

Russell in numbers:

  • More than 1.2 million people follow Russell on Instagram 
  • There are 793k followers of Russell on Facebook
  • Approx 245k people have subscribed to Russell’s YouTube channel

Secret Areas that Contribute to Russell Brunson’s Net Worth 

Other than ClickFunnels, the following are the important areas that helped Russel to earn a net worth of $40 million.

Online Submits 

Other than online courses and membership sites, Russell took initiative in launching online summits like ’30 Day Summit’. 

These summits have contributed a lot to his net worth. They assist one in avoiding learning paralysis and learn methods, strategies, and tactics into practice. 

Also, the 30 Day Summit was one of the product upgrades, when Russell launched ClickFunnels. 


Any marketing campaign and sales funnel strategy must include webinars. 

Russell insists businesses use webinars as a medium to earn and also stick to their field. Webinars help a business achieve their targeted sales. 

Webinars when used effectively, may increase your product sales. And this is where Russell used his techniques for producing webinars with excellent conversion rates.

Russell webinar course ‘Perfect Webinar Secrets’ only costs $7, However, the value it provides compels you to pay more for it.

Affiliate Marketing 

Russell earns a lot of money from Affiliate marketing. He uses his webinars on affiliate marketing and made over $250000 commission from them. 

DotCom Secrets Summit

Through the DotCom Secret Summit, successful entrepreneurs discuss their startup experiences, obstacles, and success and journey stories. The summit helps start-ups in launching their enterprise. 

The brief course is designed for people who are just getting started in the field of digital entrepreneurship by directing them to their new start. Summits like this pay a lot to Russell as people want to hear and listen to his journey.


Russell organizes different consulting sessions. Here are the prices for each of his different speaking and consulting engagements.

  • Lunch: To learn more from him. It has a starting price of $10,000.
  • Speaking Engagements: The greater of $5000 or 50% of the back of room sales. Also, he charges a speaking fee of $500,000 plus travel and additional costs.
  • Building a Funnel: $1 million and 25% of the funnel’s gross sales (for the lifetime of the funnel).
  • Expert Secrets: For individuals looking to improve their internet marketing, he provides direct consultation here.


FunnelFix is a membership service. The platform provides a range of video training programs to assist you in your journey to becoming a master in marketing.

It offers a variety of courses on topics like marketing, sales funnels, business strategy, and copywriting. If you are new to marketing or the idea of sales funnels is new for you, then FunnelFix is the best guide you will ever need. 

The resources are not limited to freshers. However, they can be useful to experts. Russell earns a good amount through FunnelFix as access to the platform is only available after a ClickFunnels subscription.


Russell provides a variety of coaching and mastermind packages that add to his wealth. The Home Study Version and the Intensive In-Person Workshop, are the two different ways of his coaching program. The latter is $14,997, and the former costs $1,997.

Conferences and Events 

Russell also generates income from conferences and events. 

One of his famous conferences is ‘Live Funnel Hacking’. Both Brunson and the ClickFunnels team organize Funnel Hacking Live every year. 

In the event, a variety of professionals are gathered for the networking and marketing event to showcase their funnel-building strategies. There are up to 5,000 people that attend the three-day event. This costs $997 and lasts for three days.

Russell Brunson Net Worth: 10 Genius Lessons For Entrepreneurs

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1. Create Successful Sales Funnels

The primary factor that contributed to Russell’s net worth exceeding $40 million is his aptitude for creating extremely successful sales funnels.

The term ‘sales funnel is used to describe the purchasing procedure used by online retailers to convert a one-time visitor into a loyal patron. 

When a person builds a sales funnel they easily attract more email subscribers, which further are turned into their potential buyers.

A sales funnel includes the following numerous stages: 

  • Getting people to visit your website: using your blog, social media, SEO, etc.
  • Making those visitors convert: using landing pages, powerful calls to action, forms, etc.
  • Shutting down leads: using email lists, workflows, etc.
  • Convert one-time purchasers into repeat consumers: using tools like social media, smart call to action, email lists, etc. 

2. Think BIG

Russell Brunson always provided pure, simple, and useful advice. 

Russell realized selling multiple things in his early years was not where he intended to be. He learned about the difficulties facing worldwide businesses and experimented until he found ClickFunnels.

He accomplished his net worth without using any startup money. The result is the outcome of a tremendous amount of faith and creative thinking. 

3. Find a Mentor for Yourself

Mark Joyner, who is currently the founder and CEO of Simpleology, mentored Russell when he was just starting in the realm of online marketing. 

One should always remember that no matter how experienced or successful you are as an entrepreneur, everyone needs a mentor.

You’ll be a lot more disciplined if you work with a mentor, which is one of the main benefits. 

Mentors have traveled the same path that you are traveling now. Therefore, mentors are aware of all the frequent obstacles as well as the shortcuts to take to achieve the goal smartly and quickly.

Three main qualities that you should look for in a mentor:

  • A person who has already accomplished what you’re aiming for now.
  • A respected individual in your field of interest. 
  • Someone who can be hard on you when you are not following the directed path. 

If a mentor could guide you during your journey, it will be the quickest method and you will have an edge over the competition. 

4. Be Active on Social Media Sites

In this age, it is impossible to run a business or work in marketing without using social media to promote your brand. Russell Brunson fully utilizes social media since he is aware of its potential.

His advertisements are widely spread on Facebook, and he has a sizable following on Instagram and other platforms. He is available and visible on these platforms a lot. 

5. Videos are Essential for a Digital Platform

Russell created a lot of videos for his digital platform. His main topics of discussion on his YouTube channel Russell Brunson – ClickFunnels include; how to increase website traffic, create effective sales funnels, start a business, or expand it. 

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Russell is aware of the effectiveness of video marketing and his potential customers. He uses video marketing to expand his firm online, and establish and follow a posting schedule. 

Following are two tips for your videos on the digital platform:

  • Establish and follow a posting schedule: The best strategy for using YouTube or any other platform for video marketing is by being reliable. Make a timetable so you can upload videos frequently or from time to time. It could happen twice a month or once a week. Establish and follow a routine.
  • Improve your video content: Study video optimization techniques. Utilize YouTube SEO strategies, such as selecting the main keyword and using it in the title, description, tags, and other areas of your video.

6. Start Writing Blog 

Russell is aware of the impact of blogging. He maintains numerous blogs to create incredible material. He writes marketing, personal, and other helpful blogs for digital businesses. 

Writing blogs will help you increase visitors and returns on your online platform. Blogging is a reputed yet economical decision by most businesses. There are many benefits of blogging. Following are some of the merits of the same:

  • The capacity to increase search engine traffic to increase sales and conversions.
  • To inform your intended market about your goods or services.
  • Developing and expanding your brand.
  • To establish connections with the decision-makers in your sector.

7. Learn People’s Choice

Understanding people’s psychology is a very essential part of selling your items in the market. Russell Brunson reveals the importance of human psychology in his book ‘Traffic Secrets’. 

He can create multimillion-dollar companies like ClickFunnels because of his skill to know people’s choices.

People may quickly improve their sales skills if they discover what motivates consumers to buy something.

8. Consulting and Speaking Skills

Russell believes by consulting and speaking out your thoughts in the public, helps others as well as your brand. He excels in both speaking engagements and consultancy assignments. It is always nice to give consultation to people and earn through it. 

Alongside, both consulting and speaking in public help you with increasing popularity. This further helps in increasing sales to the company as people start recognizing you in the competition. 

9. Focus On Your Goal

Many businessmen attempt to handle many business ventures simultaneously.

However, Russell revolutionized the idea of sales funnels as a marketer and has continued to support it ever since. The concept underpins all of his podcasts, books, courses, summits, conferences, and even his multimillion-dollar business.

Together, one does not need dozens of ideas to get their desired breakthrough. Choose one direction and path, and stay with it the entire time. It is always better and more successful when a businessman focuses on a single path to achieve his many goals. 

10. Art of Selling

Successful businesses, target their customers or assist their intended audience. The majority of new sellers neglect to get in touch with their leads or clients. You may simply make a tonne of sales if you can contact the people who have previously expressed interest in your items with special discounts or specials.

Following are the important ways of selling products online:

  • Help instead of selling: Successful businesspeople avoid making forcible selling of products. Instead, they assist their audience. They suggest goods or services that address their issues. And further generates a tonne of sales in this way. Therefore, helping and then selling items in the best possible way.
  • Always follow up: The majority of new sellers neglect to get in touch with their leads or clients. One may simply make a tonne of sales by contacting people who have previously expressed interest in your items. You may even provide your clients with special discounts or specials so that they buy more from you. 
  • Know everything about your product: Whether it’s your own or an affiliate’s, you should know everything about your product. To attract more customers, create videos, articles, or case studies that demonstrate the advantages of using that product.

10 Famous Quotes By Russell Brunson on Marketing

Here are the top 10 transforming Russell Brunson’s quotes that inspire become better at marketing.

1. “Offer: The hook gets your customers’ attention, the story creates desire, and the last step of every message, post, email, and video is the offer.”

2. “It is  not the thing, it’s the marketing of the thing.”

3. “The offer doesn’t always mean asking people to buy something amazing, although this is my favorite type of offer.”

4. “Dream 100 is the key foundation for traffic and the key foundation for your entire business because it helps you to figure out how to position your offers and tell your stories”.

5. “One of the fundamental rules of marketing is that “a confused mind always says no.”

6. “Our job as marketers is to break people’s false beliefs.”

7. “The real power of the internet is the power of congregations.”

8. “If you change your bait, you’ll change your customer.”

9. “Wealth → marketing → sales funnels.”

10. “People who pay, pay attention.”

FAQs About Russell Brunson Net Worth

Here are the most commonly asked questions about the marketing legend Russell Brunson.

Who is Russell Brunson and why is he famous?

A millionaire Russell Brunson is a New York Times best-selling author, entrepreneur, and internet marketer who has had tremendous success. He is famous for finding million dollar venture, “ClickFunnels”, and has also hosted a business podcast, “The Marketing Secrets Show”. 

What is the age of Russell?

Russell Brunson is 43 years old.

How much money does Russell Brunson make?

The net worth of Russell Brunson is over $40 million.

What is the net worth of ClickFunnels?

ClickFunnels was created in 2014 and is worth over $360 million.

Is Russell Brunson married?

Yes, Russell Brunson is married to Collete Brunson.

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Final Words on Russell Brunson Net Worth 2024

Russell Brunson is currently worth $40 million in the market.

As an author, lecturer, consultant, and entrepreneur, he has earned all of this wealth. 

He is the co-founder of the ClickFunnels company and has hosted a business podcast, The Marketing Secrets Show. 

Russell has helped numerous companies and business owners, he has a great deal of compassion for children, and makes every effort to support them in their endeavors.

Overall, he does not limit himself. His net worth is contributed by his contributions to different areas, like; online webinars, blogging, creating videos, and many more. 

Was this study on Russell Brunson’s Net Worth useful to you? Do share your thoughts in the comment section below. 

A seasoned blogger with over four years of experience, has crafted a successful online journey and generated an impressive revenue surpassing $50,000. His expertise lies in creating engaging content and navigating the digital landscape, making him a go-to source for those seeking insights into the world of profitable blogging.

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