Serpstat Review 2024: Is It the #1 Affordable SEO Tool?

Serpstat Review 2024


Serpstat is one of the most comprehensive and reliable SEO platforms that offer both quality data and service.

Its competitive pricing gives you one more reason to pick this tool over other well-known SEO tools.

So, what are you waiting for?

Are you searching for a good SEO tool that won’t break your bank? Well, your search ends here.

Serpstat is undoubtedly the best affordable SEO toolkit out there that helps you spy on your competitors and dominate your business online.  

Whether you’re into SEO, PPC, or Content Marketing, you would just love this platform because Serpstat works as a wholesome SEO tool.

Not only in terms of UI and features but also after-sales support is extremely high standard. 

All because of this, Serpstat is rated 4.6 out of 5 on the most popular review aggregator site G2

serpstat g2 reviews
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And to help you make a final decision, I have further shared a detailed review of Serpstat including all of its features, pros, cons, and a lot more.

Above all, I have also included two special offers (7 days free trial and 25% OFF) for you guys. 

Use this EXCLUSIVE Link to Get 7 Days FREE access to Serpstat (use coupon code bloggingbeats)

That’s why I highly recommend you to read this post till the end. 

So, without much ado, let’s start reviewing this tool.

serpstat review
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What is Serpstat?

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This section includes some of the important aspects of Serpstat that you should be aware of. 

In case you already have a basic idea about the Serpstat tool, you can jump to the next section where I have shared a detailed workflow of Serpstat’s tools.

Serpstat is a part of Netpeak Group. It was introduced back in 2013 as a keyword research tool. Since then, it has emerged as a fully-fledged SEO platform and is now on its way to becoming a global leader.

Serpstat has an impressive database (constantly growing and improving) of 7 billion keywords, 264 million ads, 1.7 B Domains, and 4.7 billion search suggestions. These stats make Serpstat a strong competitor of other SEO companies like Ahrefs and SE Ranking.

Serpstat provides data from 230 Google databases and 14 Yandex databases, including the USA, United Kingdom, Canada, Ukraine, Australia, France, Spain, Moscow, Russia, and so on.

Serpstat has more than 200,000 active users that include SEO and PPC professionals, Digital Marketing Agencies, In-house SEO Teams, SMBs, and enterprises.

It is the #1 selling SEO tool on AppSumo of all time and the most upvoted SEO tool on Product Hunt.

Now that you have got some idea about Serpstat, let’s deep dive into the features and functionality of Serpstat tools to conclude whether it’s worth it or not.

But before that, do sign up on Serpstat which is completely free so that you can actually implement the things that we are going to discuss next.

I have divided this Serpstat review into the following sections:

  • Features
  • Ease of Use
  • Customer Support
  • Pricing

Let’s get into the depth of each category in turn.

Serpstat Review: Detailed Analysis of Features & Tools (2024)

Hereby presenting you with the Serpstat features and their respective tools’ working. 

Serpstat’s features are divided into 6 major categories which are;

  • Website Analysis
  • Keyword Research
  • Backlink Analysis
  • Rank Tracker
  • Batch Analysis
  • Site Audit

Let’s get started knowing each, one by one.

1. Website Analysis

This is a very useful feature that lets you analyze the traffic of any website with a single click. 

It includes two tools — Domain Analysis and URL Analysis

Domain Analysis

This tool quickly gives you a top-level view of any domain.  

Simply go to Website Analysis — Domain Analysis — Overview, enter a domain name and hit on the search button.

serpstat domain overview
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As you can see in the picture above, you will be shown the domain’s estimated monthly search traffic from Google, the number of organic keywords ranking in Google’s top-100 results, the number of keywords in Google ads, and search visibility.

You will also be presented with the report of organic keywords (new, lost, improved, declined) along with keyword position, volume, and CPC. 

But that’s not all, you will get to know about keyword position distribution, subdomains, visibility trend, traffic trend, keywords trend, top pages, and competitors.

serpstat domain overview keyword distribution
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serpstat domain overview visibility trend
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serpstat domain overview traffic trend
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serpstat domain overview keywords trend
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All in all, it’s a great tool that helps you get a quick overview of your own domain or competitors’ domains. But for a better analysis, you will have to explore the website analysis tools in detail.

SEO Research

To access this tool, navigate to Website analysis — SEO research from your dashboard.


This tool will show you all top organic keywords including important metrics such as keyword difficulty, position, volume, traffic, CPC, URL, etc.

serpstat seo research keywords
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This tool will reveal your top competitors, alongside helpful metrics, especially missing keywords.

serpstat seo research competitors
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Domain vs Domain

This tool lets you compare your domain with one or two main competitors of yours. 

serpstat seo research domain vs domain
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Sub Domains

This report presents you with a list of all the subdomains with their respective number of organic keywords.

serpstat seo research sub domains
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Top pages

In this report, you will find website pages that drive the largest amount of keywords in a hierarchical order. 

serpstat seo research top pages
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Tree View

Here you can see the structure of the analyzed domain.

serpstat seo research tree view
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PPC Research

If the paid advertisement is something you rely on to bring traffic to your website, this section is definitely for you.


In this report, you can get the list of keywords a particular domain bids on in Google Ads.

serpstat domain overview ppc research keywords
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From here, you can view online competitors as domains that rank for similar keywords in search results.

serpstat domain overview ppc research competitors
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Domain vs Domain

This will show you a handy diagram with your domain and your two major competitors’ common vs. unique semantics, and other metrics for these keywords.

serpstat domain overview ppc research domain vs domain
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Ads examples

This shows all ads copies that pop up in Google SERP for the keywords the queried domain bids on in Google Ads.

serpstat domain overview ppc research ads examples
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Ads landing pages

This report shows the landing pages of the domain with the number of ads and the number of paid keywords.

serpstat domain overview ppc research ads landing page
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URL Analysis 

As its name specifies, this tool facilitates you to analyze data at the URL level.

To do so, simply provide the URL in the search box and you’ll immediately get all the relevant SEO data for the given URL, including organic keywords, paid keywords, position distribution, and organic competitors, missing keywords, ad examples (if there is any).

serpstat url analysis overview
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Now let’s go deeper into other sections of URL Analysis.

SEO Research

Go to keywords, enter the specific URL and you get the list of all the keywords that particular domain is ranking for along with other important data. 

serpstat url analysis seo research keywords
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The report shows competitors to your page, along with their number of Facebook shares.

serpstat url analysis competitors
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Compare URL

The tool allows you to conduct a side-by-side comparison of your page with one or two competitors and discover common or unique keywords of the analyzed pages.

serpstat url analysis url comparison
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Missing Keywords

This report will help you find the keywords for which your competitors’ pages are ranking in Google’s top 10 search results; the analyzed page is not ranking for these search queries even in Google’s top-100 results.

serpstat url analysis missing keywords
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PPC Research 

Like domain analysis, this tool will help you know all the paid keywords and ads examples for the given URL.

2. Keyword Research

Keyword research is one of the most important aspects of SEO, interestingly Serpstat offers a robust keyword research tool.

It allows you to find thousands of keyword ideas and discover your competitors’ top-ranking keywords.

To start with, all you need is to enter any generic term in the search bar and you will immediately get a quick overview (volume, competition, CPC, and KW difficulty) of that keyword along with other related organic keywords and paid keywords. 

serpstat keyword research overview
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Here, Volume is keyword search volume per month according to Google Ads or Yandex

Competition % shows how difficult (max 100%) it would be to advance with that phrase.

CPC is the cost per click in USD.

Keyword Difficulty indicates the level of competition for a keyword to advance in organic search in the top-10. It is measured on a scale from 0 to 100%, where:

  • 0-20 – easy
  • 21-40 – medium
  • 41-60 – difficult
  • 61-100 – very difficult

Along with that, you will also be displayed keyword popularity over the year.

serpstat keyword research trend
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To get into more detail about keyword research, you can take advantage of other tools included under Keyword Research.

Like the Website Analysis feature, Keyword Research is further categorized into two sections: SEO Keyword Search and PPC Keyword Research.

First, let’s explore Serpstat’s SEO keyword research tool and its different reports.

Keywords Selection

Here you will see the matching organic keywords based on the researched keyword that domains are ranking for in Google’s top-100 results and other metrics for analyzing them.

serpstat keyword research keyword selection
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Plenty of filters and sorting options are there to play with to build the best keywords list for your next campaigns.

Related Keywords

This is a unique report by Serpstat that shows all search queries that are semantically related to the searched keyword.

serpstat seo research related keywords
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Search Suggestions

This is a great feature that pulls suggestions from Google’s Autocomplete feature. The suggestions can be a great fit in your content marketing. 

serpstat keyword suggestions
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Search Questions

The report shows all questions that include a selected keyword that users are looking for an answer to.

serpstat keyword research questions
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Top Pages

This report shows the domains’ pages that rank for the largest amount of the keywords (for the given keyword and the group of related search terms) with the most traffic.

serpstat keyword research top pages
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This report shows the competitors which rank for similar keywords in search results.

serpstat keyword research top competitors
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PPC Research

Like SEO research, Serpstat’s PPC research tool also does a great job.

It helps you get all the details of related keywords that the domains bid on in Google Ads.

serpstat keyword research ppc
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Not only this but also you will get to know about top competitors, ads examples, and ads landing pages.

serpstat keyword research ppc competitors
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serpstat keyword research ppc ads examples
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serpstat keyword research ppc ads landing pages
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In addition to these, there’s another cool feature that presents you with top-100 Google results in organic and paid search for the keyword you are interested in and the main metrics of it.

serpstat keyword research ppc top by keyword
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3. Backlink Analysis

Backlinks are part of off-page SEO and one of the most important ranking factors.

Given the importance of backlinks, it’s no surprise Serpstat has a powerful backlink analysis tool.

It has the capability to analyze your site link profile and reveal your competitors’ backlink profiles as well.

This will help you know the link-building strategies of your competitors so that you can make the most out of them to build backlinks to your site.

Serpstat’s backlink analysis tool comes with the following features:

Backlink Dashboard

The dashboard depicts a quick overview of any domain’s backlink profile including the number of backlinks, referring domains, follow / nofollow links ratio, top anchors, and much more.  

serpstat backlink analysis dashboard
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Referring Domains

This will list all domains (with the domain rank) that have external links towards the analyzed domain.

serpstat backlink analysis referring domains
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Malicious Sites

It shows a list of links from malicious sites.

serpstat backlink analysis malicious links
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This report has a graph of backlinks changes, list of active and lost links.

serpstat backlink analysis backlinks
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External links

It shows the total number of all external links from the domain.

serpstat backlink analysis external links
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External Domains

This report shows the domains to which the analyzed site links.

serpstat backlink analysis external domains
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Top Anchor

It shows the list of keywords used as anchors for backlinks.

serpstat backlink analysis top anchors
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Top Pages

It displayed the top pages of the analyzed site by the number of backlinks.

serpstat backlink analysis top pages
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4. Rank Tracker

Search engine rankings are volatile in general. So it becomes important to keep an eye on the position of keywords your site is ranking for.

To make this possible, Serpstat has got you covered with a tool that lets you track the ranking of organic (global and local) and paid keywords in Google and Yandex, automatically (daily, weekly or monthly). 

serpstat tracking schedule
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It also allows you to set up a schedule for automatic reports with changes in SERPs.

Here’s how Serpstat’s Rank Tracker will help you to stay ahead of your competitors:


This shows the basic information about the positions of your project and    helps you analyze your site’s rank distribution in search results (top 1, top 10, top 20, etc.)

serpstat position tracking overview
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It will help you dig into the historical positions of the domain for the selected keywords.

serpstat position tracking history
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This shows your top competitors (based on the keywords added), traffic share, position share, and a lot more. 

serpstat position tracking competitors
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URLs Report

This tool is designed to compare a page that is optimized for a keyword with a page that is actually ranked by it.

5. Batch Analysis

This is relatively a new feature but very useful.

It helps you analyze up to 200 domains and 100,000 keywords in a single go.

Batch Analysis is further divided into phases.

Domain Batch Analysis

This tool allows you to get data on search analytics and backlinks for a bunch of domains.

serpstat domain batch analysis
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serpstat domain batch analysis results
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Here, I have added 3 domains, and the results are in front of you. 

I came to know about their visibility, traffic, organic keywords, paid keywords, number of ads, backlink profile, and much more.  

Keyword Batch Analysis

Like domain batch analysis, to perform batch analysis on keywords, you will have to create a project by adding the keywords you want to get details for.

And within a single click, you will get to know about the volume, trend, keyword difficulty, cost, and competition of these keywords.

serpstat keywords batch analysis
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serpstat keywords batch analysis results
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Isn’t it amazing?

6. Site Audit

This is another advantageous feature that helps you keep a track of your site’s overall SEO score.

With Serpstat’s audit tool, you can analyze your website pages in depth by addressing multiple ranking factors. 

As a result, it gives you a detailed report showing how efficient separate elements of your website are and what are all the errors that need to be fixed for better performance and visibility.

All the issues are displayed by priority along with detailed recommendations for their elimination.

Here are some of the highlighted issues and recommendations that this tool finds:

  • Status codes
  • Meta tags
  • Indexing and accessibility
  • Redirects
  • AMP-related checks
  • Headings
  • Multimedia
  • Hreflang attributes
  • HTTPS certificate issues
  • Markup issues

Have a quick look at the audit summary of my blog.

serpstat site audit report
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My blog overall SEO score is 91 and there are 4 issues that I need to fix at a high priority. Moreover, 258 medium priority and 13 low priority issues are also there. 

Next, you need to go to the ‘All Issues’ section where you will find complete details about all issues and how to fix them. 

serpstat site audit all issues
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So, that’s how you can take advantage of Serpstat’s site audit tool to improve the technical SEO of your site.

Here we are done with Serpstat’s tools. Now let’s review some other important aspects of this tool.

Ease Of Use

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As you already know Serpstat is a feature-loaded platform, a bit of a learning curve is obvious especially if you’re a beginner and accessing the SEO tool for the very first time.

Despite the steep learning curve, its interface is very well designed which makes this tool intuitive and user-friendly.

That being said, if you’re using other tools like Semrush, Moz, and Ahrefs, and looking forward to shifting to Serpstat, you’ll need some time to get used to its interface.

I have gone through the same scenario as well.

I was a regular user of Semrush for the last 2 years and at first, I was quite nervous to use any other SEO tool other than Semrush.

But within a day or two, since I started using Serpstat, I realized working with Serpstat is a cakewalk and now I feel like using it more and more.

Customer Support

Support is one of the most important factors from a customer point of view. 

Fortunately, Serpstat’s support is next level. At Serpstat, you will not only get the necessary help instantly but they also go beyond what is required.  

Whether you are a paid or even free user, they are always here to help you. Simply reach out to them via online chat or email them at and their support experts will respond to your queries in under 5 minutes. 

Apart from that, they have a huge knowledge base that has answers to every question you’re looking for. It includes:

User Guide — Here you’ll find thorough tutorials on Serpstat functionality.

Use Cases — How-to resources on specific tasks you can do with Serpstat.  

FAQs – This section has answers to all the frequently asked questions about Serpstat. 

Serpstat API — Complete information for developers on Serpstat API.

YouTube Videos — Wide range of useful video tutorials.

In addition to these resources, an integrated blog is there which is good for increasing your productivity on Serpstat and overall SEO knowledge.

But that’s not all, they also have a Serpstat Academy which is a great resource for both beginners and advanced users. 

serpstat academy
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It is packed with a lot of valuable content around Keyword Research, Competitor Analysis, SEO, Rank Tracking, Site Audit, etc. and makes you eligible for Serpstat certification.  

Interestingly, it’s completely free! 

Impressive stuff, right?

Here, we have done with knowing the Serpstat’s functionality and other important aspects. 

Now, let’s find out how much it costs. 

Serpstat Pricing Plans

This is where Serpstat has a clear edge over other SEO tools.

Most of the SEO tools that have captured enough market share come at a basic price of $100 a month and this could be a major problem for beginners.

Yes, some of them offer free trials, but they are linked with a lot of restrictions. That’s why you can use those tools to their full potential.

Thankfully, with Serpstat, you’ll not face such problems. 

First, there’s a free plan available which is free forever that allows you 10 searches per day for keyword research and backlink analysis each. 

Second, we have an exclusive partnership with them so that you can explore Serpstat features and functionality for 7 days without paying anything to them.  

Above all, Serpstat plans are fairly priced and you can select one that fits best your needs and budget.

Their pricing starts from $69/mo only and you can further get flat 25% discounts on all plans by opting for annual billing and using our special coupon.  

serpstat pricing structure
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Here are the complete details of Serpstat’s paid plans.

1. Lite ($69): This is Serpstat’s basic plan designed for SEO individuals, freelancers, and SMB’s that have a limited budget.

It will give you instant access to 20+ tools that will help you in SEO, SEM, PPC projects, and competitive research to improve the SEO efforts of your projects. 

2. Standard ($149): This is the perfect package for in-house teams and marketing agencies.

It includes all Lite’s plan features plus:

  • 3 users
  • Branded reports
  • Extended interface and API credits   

3. Advanced ($299): This plan is the best value for big marketing agencies and large in-house teams with an extensive need for data. 

It is included with all Standard features plus:

  • 5 users
  • Extended interface and API credits

4. Enterprise ($499): This is the perfect package for industry leaders. It comes with all Advanced features plus:

  • 7 users
  • White Label Reports
  • Extended interface and API credits

Apart from their standard subscriptions, they offer custom services to enterprise customers. So if you’re a big enterprise with specific demands you can contact them to learn more about custom packages.

Click here to view the features breakdown.

Special Offer: You can also use our Serpstat coupon code “bloggingbeats_5” to get 25% instant discounts on your final order.

Besides its paid plans, you can always take advantage of Serpstat 7 days exclusive free access and the best thing is that they don’t even ask for your credit card details.  

Wondering how? Here we go…

How to Get Free Access to Serpstat for 7 Days?

Activating the Serpstat free trial is quite easy and it will take a few minutes of yours.  

To get your free access to Serpstat, follow the below-mentioned steps;

Step 1: Visit this special link to sign up on Serpstat for free.

serpstat signup
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Step 2: Go to your account and navigate the Activate Trial link.

serpstat activate trial
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Step 3: Enter the coupon code “bloggingbeats” and click on the activate button.

serpstat trial promo
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Do you want to give it a try?

Serpstat Positive and Negative Sides

Here are some of the aspects that you would like and dislike about Serpstat.


  • Affordable platform in contrast to other well-known tools like Semrush, Ahrefs, etc.
  • Easy-to-use interface
  • Packed with more than 30 tools for SEO and PPC
  • Access to 230 Google and 14 Yandex databases
  • Detailed and comprehensive analytics information
  • Comes with some unique features such as missing keywords, search question feature, and team management
  • Shows social signals for keywords 
  • Comprehensive custom reports with great visualization
  • White Label Reports that allow you to remove the Serpstat logo and display yours
  • Website SEO Checker browser extension for Chrome, Opera, Firefox, and Microsoft Edge
  • A free trial is there, you can hands-on without any investment (no credit card required)


  • It doesn’t have a massive database like Semrush and Ahrefs 
  • Its site audit feature take a comparatively longer time if your website has many pages 
  • In some cases, its keyword difficulty score is not as accurate as of its competitors


What is the Serpstat tool?

Serpstat is an all-in-one SEO platform that helps you in search engine optimization, PPC, and content marketing. 

How do you use Serpstat?

Serpstat gives you access to five different modules (Rank Tracking, Backlink Analysis, Keyword Research, Site Audit, and Competitor Research) that you can use accordingly.

Is Serpstat free?

Yes, they also offer a free plan. Though it comes with daily limits, it is useful for beginners.

What about Serpstat pricing? 

Serpstat has divided its pricing into four different segments — Lite $69/mo, Standard $149/mo, Advanced $299/mo, and Enterprise $499/mo so that you can choose a package for yourself with ease.  

What is the Serpstat clustering tool?

A handy tool that helps you group a large volume of keywords that has the same meaning for a better semantic search.

How good is Serpstat support?

First, you have 24/7 access to live chat where you can ask them anything about Serpstat. Furthermore, you are covered with a massive knowledge base and Serpstat Academy which is a free learning center.

What about the Serpstat money-back policy?

At Serpstat, you’ll get a 14 days money-back guarantee. This means if you are not satisfied with their services for any reason, you can send a refund request within 14 days from the date of subscription payment via online chat or at the email

Which is best between Serpstat vs Semrush?

Both Semrush and Serpstat offer a ton of features under one roof.

Semrush is a one-stop solution for SEO, PPC, Social Media, Content Marketing, Competitive Research, and so on. If you’re not bothered about the budget, Semrush is the best choice.

On the other hand, Serpstat is an affordable SEO toolkit that does its job perfectly. So, if you’re concerned about budget also then Serpstat is for you.

Also Read:

Final Thoughts on Serpstat Review 2024

So here, we have come to the end of the Serpstat review for 2024.

Based on my research and analysis, I can say that this is the most powerful affordable tool having everything you need to boost your SEO efforts.

And I am pretty much sure that you would also be amazed once you will experience how well this tool can do all these things and add value to your SEO campaigns.  

What will impress you the most are its amazing UI, SEO metrics tracking capabilities, competitive research, and backlink audit.

So, what’re you waiting for? 

Get started with Serpstat today or at least avail your free trial now!

If you still have any questions about this SEO tool, let me know in the comment section below.

And if you loved our in-depth Serpstat tutorial, do share it as much as you can.

A seasoned blogger with over four years of experience, has crafted a successful online journey and generated an impressive revenue surpassing $50,000. His expertise lies in creating engaging content and navigating the digital landscape, making him a go-to source for those seeking insights into the world of profitable blogging.

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