How to Write Effective Blog Description For Top Niches [Proven Tips With Examples]

Did you start a blog recently and wondering how to show blog descriptions in Search Engine Results Pages?

Though writing a description for your blog is a very simple task but being a beginner myself, I can understand how difficult it could be for a beginner.

No more worries, today I will be sharing how to implement an effective on-page SEO strategy on your blog to increase website traffic.

The SEO strategy I am talking about is your Blog Descriptions.

Do you know when you start a blog on WordPress, by default, there is no description associated with it?

Blog description is one of the most important aspects of SEO strategies which could help you to rank your blog in Google SERP.

So writing a clear and effective description is highly recommend to every blogger to take your blog to the next level.

Either write something worth reading or do something worth writing. – Benjamin Franklin

Before going into details, let me tell you we can categorize descriptions into two parts.

1. Blog Description (One for the Whole Blog)

2. Blog Post Description (Different for each Blog Post)

At the end of this post, you will be able to understand

  • Blog Description and Post Description
  • How to Write Effective Descriptions

Let’s get started to know about these two types of descriptions for your blog.

blog description
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What is Blog Description?

Blog description or Meta description is a short piece of text which is visible under the blog homepage link that specifies what your blog is all about.

It is the most useful and relevant information for every visitor when your blog is listed in the Google SERP.

By just looking at the description of the blog one should be able to understand what kind of blog it is and how it is going to help them.

Let’s have a look at bloggingebeats.com

When you search for bloggingbeats on Google, it will show you a result like this

bloggingbeats blog description
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This blog is all about blogging.

And you can see the description here, which clearly shows complete details about the blog and one can easily analyze what kind of content this blog would be having without even opening it.

Moreover, it will also help in ranking your blog in SERP.


How to Write a Blog Description

Writing an effective description to optimize your blog for search engine is a must.

There is a lot of SEO plugins available in WordPress, by using them one can easily write a description for their blog.

Yoast SEO and Rank Math SEO are the most popular SEO plugins available in WordPress.

Using Yoast SEO Plugin

I personally use the Yoast SEO plugin (FREE version).

To write a description using the Yoast SEO plugin

Go to SEO – Search Appearance

write description in yoast seo
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You can write a static description till the time you feel like change it.

Alternatively, you can use the snippet variable to show a dynamic description.

Here, I have created a static one.

Under the general tab of the Yoast SEO plugin, you can see the Title and Meta description that I have written is the same information that I have highlighted above and coming in the Google SERP.

Using Rank Math SEO Plugin

If you are using Rank Math SEO plugin

Select Rank Math – Titles & Meta – Homepage

You will see a page where you can easily add your homepage meta description.

You can either write a static description or choose among the available variables to create a dynamic one.

rankmath meta description
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Tips for Effective Blog Description

Here are some proven tips for an effective description

  • Explain the Niche of your blog very well
  • Highlight your blog Expertise
  • Promote your blog as a brand
  • Use some striking words to make every visitor feel that your blog has the best solution for their queries

Blog Description Examples

No matter what niche you are blogging on, writing a clear and effective description is a must for your blog ranking and makes it easy for every visitor to know about your blog summary.

Some of the Best Niches Examples are

1. Travel Blog Meta Description

NomadicMatt is one of the best blogs on the Travel niche from American Author Matthew Kepnes.

nomadicmatt blog
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What Makes this Description-Effective

When you look at the NormadicMatt description, one can easily come to the point that

  • The blog is all about Travellers who are looking to roam around the world
  • Budget Travel Tips
  • Represent their brand by specifying the world’s #1 budget travel writer

2. Food Blog Meta Description

PinchOfYum is one of the most interesting blogs for all the food lovers out there.

pinchofyum blog
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What Makes this Description-Effective

By looking at the PinchOfYum description one can easily conclude that

  • The blog is all about simple and tasty recipes
  • Resources for food photography
  • Represent their brand by providing Tips to monetize your blog

3. Tech Blog Meta Description

TechRadar is one of the most significant blogs for the latest technology news.

techradar blog
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What Makes this Description-Effective

If you look at the TechRadar description, you can easily find that

  • The blog is for techies to know the latest technology news
  • Represent their brand by using words like Reviews

4. Health Blog Meta Description

WellnessMama is a great blog for physical wellness from the award-winning blogger Katie Wells.

wellnessmama blog
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What Makes this Description-Effective

Their description clearly defines that this blog has all the valuable information for

  • Healthy Recipes
  • Beauty products
  • Represent their brand using words like Natural remedies, Organization tips for moms and families

5. Finance Blog Meta Description

IWillTeachYouToBeRich is the famous blog from bestselling author, Ramit Sethi.

iwillteachyou blog
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What Makes this Description-Effective

Look at the description, and you will know the exact purpose of this blog

  • How to manage personal finances efficiently and become rich
  • Represent their brand by using powerful words like Bestselling Author and thousands of followers

Now I am sure that you are clear about what a blog description is and how to write a good one for your blog.

Next, I will be covering essential information and tips about the post description.

What is Blog Post Description

Like your blog description, there is one more important SEO aspect that you need to focus on i.e. Blog Post Description.

Blog description is the summary of your whole blog whereas blog post description is the summary of your individual blog post.

Blog Post Description is the most relevant information which is visible under the post link that can elaborate your whole post in the best possible way when listed in the SERP.

post description
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Moreover post description is one of the most important factors that helps your post rank well in Google.

How to Write Blog Post Description

Writing a blog post description is as simple as you have written a description for your blog.

The main difference between blog description and post description is that you have to write a post description of each post individually whereas writing a description for the blog is a one-time job unless you feel like updating it.

Using Yoast SEO Plugin

By using WordPress plugins like Yoast SEO, one can easily write the post description while publishing their post.

When you are ready to publish your post in WordPress, scroll down the post editor and you will see a Yoast SEO section at the bottom of the page.

By default, the post description or Meta description would be blank, the SEO title would be the same as your post title followed by a separator and site title, and Slug would be the same as your post title.

default post description
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If you don’t provide a Meta description for your post, Google will fetch some relevant information from your post and will show it in the SERP.

To write an effective post description, simply click on the edit snippet.
Or you can also hover on the default post description and then click to enter Meta description.

post meta data yoast seo
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You can see above, I have written a Meta description for one of my blog posts on how to start a blog.

Here, I have tried to summarize my whole blog post and also included my main keyword.

You can also check Snippet Preview that is how your post will be displayed in the Google SERP.

Using Rank Math SEO Plugin

And if you are using Rank Math SEO plugin

Open the post editor and scroll down a tiny bit and you will see a Rank Math SEO Meta Box.

rank math seo
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Click on the Edit Snippet to write post descriptions.
Alternatively, you can click on the individual fields highlighted above Edit Snippet, to do the same.

Once you click on any option, you will see the actual process of writing your post description.

rankmath metabox editor
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Start writing the effective ones.

Tips for Effective Blog Post Description

Here are some proven tips for simple and effective post description

  • Don’t write too much
  • Summarize your whole post in the short and best possible way
  • Emphasize on to-the-point description and avoid fillers
  • Don’t forget to include your Primary keyword
  • Use LSI keywords (Google uses these keywords to find the relevant content)
  • Try to include some power words that grab the attention of the visitors and ultimately results in higher CTR (Click-through rate)

Blog Post Description Examples

Here, I have searched for “start a fashion blog” on Google.

fashion blog post meta deta
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Look at the post description, they have clearly mentioned that this is a step-by-step guide to starting a fashion blog, included their primary keyword, and also emphasized how important this post could be for everyone.

Let’s take another example

Here, I searched for “Job Description” gave me a result like this

job post meta data
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They have clearly explained their post purpose, used primary keywords, and some powerful words like attract, specific job description examples.

I am pretty sure that you have understood what blog post description is and how to write good ones for your blog posts.

How to Optimize Blog Post Description

Optimizing your blog post description is a must to rank in Google SERP and get more organic traffic.

One can easily optimize their post description while keeping in mind some important key points.

  • Focus on the meta description length, try to make it shorter. (156 characters with spaces is recommended by Yoast SEO Plugin)
  • Try to include eye-catchy words that grab the attention of users
  • It Should be targeting primary keyword
  • Include the most important text in the first sentence
  • Further, you can include Long Tail and LSI keywords that make your post content more relevant

FAQs | Blog Description

What is the appropriate meta description length in 2022?

Currently, the recommended meta description length is between 120 – 158 characters.

Which is the best SEO plugin?

Both Yoast SEO and Rank Math SEO are the best plugins with more than 5 million and 1 million active installations respectively.

Is it possible to add a blog description on Blogger?

Yes, it is. Go to Blogger dashboard, select Settings – Search preferences.
Check Meta tags – edit and enable search description.
Enter your blog details, save changes, and you are done.


Take Away From Blog Description

This is all I wanted to share with you guys about the most important SEO aspect, Blog Description.

I have explained different types of descriptions, how to write effective ones with proven tips and specific niche-based examples.

Now it’s your turn to show the art of writing.

Start writing effective descriptions to rank your posts well and to make every visitor believe that your post has the best answers for their queries.

Do comment below any additional tips for effective descriptions and which SEO Plugin you are using to write them.

Don’t forget to share this post, as contents from this post might be beneficial for others too.

13 thoughts on “How to Write Effective Blog Description For Top Niches [Proven Tips With Examples]”

  1. Hi Amit

    Great suggestions here and very cool FAQ.

    I like that idea 🙂

    I think of my blog description as a mini sales pitch.

    It must give people a quick peek at a major benefit they’ll receive by clicking the link and reading my article.

    -Donna

    Reply
  2. Hi Amit,

    I LOVED the article. Blog description makes a lot of impact. Positively or not so, if not well written.

    As one needs to speak about their blog within very less words so it needs a little creativity touch to write those meta descriptions and blog descriptions.

    You have suggested well, how to make a perfect blog description look alike.

    Reply
  3. Hello Amit,

    Descriptions definitely play a great role in increasing the CTR. I am also using Yoast SEO plugin and it is really one of the best SEO plugins I have ever seen. The points, you have mentioned here are very helpful and optimize a blog to rank well. Thanks for sharing this awesome post.

    Regards,
    Vishwajeet Kumar

    Reply
  4. Hi Amit,
    Truly an amazing guide. Blog description is highly necessary to get more attention. I loved the suggestions listed here. Summarize the post in the short form is the key here. Keep inspiring.
    Regards
    Chayan

    Reply
  5. Hello Amit,

    Writing a eye catching and meaningful meta description is always worth for every post which you wanted to rank better.

    Many new blogger often forget to set. Thanks for sharing this detailed article with examples and tips to set correct meta description.

    Archana
    Regards

    Reply
  6. Hello Amit,

    Blog description or blog post description plays the most important role, blog description should be unique for each page, it contains your keywords, it looks attractive, and make sure you add the CTA at the end of the description.

    A good description can help us to increase CTR in SERP.

    Thank you so much for sharing a detailed guide with a perfect example.

    Thank you so much for sharing.

    Reply

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