Grant Cardone Net Worth 2024: The Secrets Behind His Success and Wealth

Want to know about Grant Cardone net worth in 2024?

Well, Grant Cardone is a well-known entrepreneur, author, speaker, and investor who has built a fortune from his various businesses and ventures. 

He founded the 10X Movement, a global initiative that aims to help people achieve their goals and dreams.

He has written several best-selling books and has appeared on numerous media outlets, such as Forbes, Entrepreneur, CNBC, and Fox News.

In this blog post, we’ll dive into Grant Cardone’s net worth, learn about his income sources, and explore his investments.

And we’ll uncover how Grant Cardone built his massive fortune, discover his secrets to success, and gather some valuable tips for aspiring entrepreneurs. 

So, let’s get started on this exciting journey!

Grant Cardone Net Worth 2024: How He Became So Rich?

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Who is Grant Cardone? Brief Biography

Grant Cardone’s background is quite interesting and inspiring. He was born on March 21, 1958.  Place – Lake Charles, Louisiana, USA. 

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He had a twin brother, Gary, and two sisters, Pam and Diane.

He lost his father, Curtis, when he was 10 years old, and his brother, Curtis Jr., when he was 20 years old.

Grant Cardone completed his studies at McNeese State University in 1983, with a degree in accounting.

He struggled with drug addiction in his early 20s and was fired from several jobs. 

He decided to turn his life around and focus on sales as a career. At 29 years old, he began a consulting company (his first business) that served the automobile industry.

He became a successful entrepreneur, author, speaker, and real estate investor over the years. 

Cardone wrote several bestselling books, such as The 10X Rule, Sell or Be Sold, and Be Obsessed or Be Average. 

He created Cardone University, an online sales training platform with over 500,000 users. He also founded Cardone Capital, a real estate investment firm that owns over 9,000 units across the U.S.

He is known for his motivational speeches and his 10X Movement, which encourages individuals to apply the principles of massive action, focus, and discipline in their pursuit of success.

He also has a popular radio show and podcast called The Cardone Zone.

Grant Cardone is married to Elena Lyons, an actress and model, since 2004. They have two daughters, Sabrina and Scarlett.

Grant Cardone’s Real Estate Portfolio

One of the main sources of Grant Cardone’s wealth is his real estate portfolio, which he claims to be worth over $4 billion. 

After overcoming his drug addiction and saving money from his car sales career, he started investing in real estate in his early 30s. 

He bought his first property, a single-family home, which turned out to be a bad investment. Then, he switched to multifamily properties, which he found to be more profitable and stable.

Grant Cardone’s real estate company named Cardone Capital is based in Aventura, Florida. 

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It mainly focuses on buying apartments across the Southeast where rents average less than $1,500 per month. 

He believes that there is a huge demand for affordable housing, especially among millennials who don’t want to own anything and prefer to rent. 

He also targets markets that have strong populations and job growth, such as Atlanta, Houston, Nashville, and Orlando.

Cardone Capital’s Unique Business Model

Cardone Capital has a unique business model that allows everyday investors to participate in its deals with a minimum of $5,000.

He uses his social media influence and online platforms to raise funds from his followers, who he calls his “PARTNERS”.

He claims that he offers them higher returns and lower fees than traditional real estate investment trusts (REITs) or syndications.

He also says that he invests his own money alongside his partners, so he has a vested interest in their success.

Some of the recent deals that Cardone Capital has completed include:

  • The purchase of a 501-unit apartment complex near Sawgrass Mills in Sunrise, Florida, for an undisclosed price in July 2019.
  • The purchase of a 346-unit apartment complex in Delray Beach, Florida, for $90 million in October 2018.
  • The purchase of a 458-unit apartment complex in Orlando, Florida, for $92.5 million in August 2018.

Grant Cardone’s real estate portfolio is impressive and shows his expertise and experience in the multifamily sector. However, it is not without risks or challenges.

Grant Cardone’s Real Estate Investing Strategy

Focus on multifamily properties

Grant Cardone prefers to invest in multifamily properties, such as apartments, rather than single-family homes or commercial properties. 

He believes that multifamily properties provide more stable and consistent cash flow, as they are less dependent on one tenant or lease. 

He also thinks that multifamily properties have more appreciation potential, as they are valued based on their income rather than comparable sales.

Buy in growth markets

Grant Cardone likes to buy properties in markets that have strong populations and job growth, as well as low taxes and regulations. 

Mainly, he targets markets in the Southeast, such as Atlanta, Houston, Nashville, and Orlando, where he sees a high demand for affordable housing, especially among millennials who prefer to rent rather than own. 

He also looks for markets that have limited supply or barriers to entry, such as zoning restrictions or land scarcity.

Look for value-add opportunities

Grant Cardone looks for properties that have room for improvement, such as deferred maintenance, outdated amenities, or below-market rents. 

He then invests in renovating and upgrading the properties to increase their appeal and income. 

He also implements efficient management and marketing strategies to reduce expenses and vacancies. 

He aims to increase the net operating income (NOI) of the properties by at least 15% within the first year of ownership.

Use leverage wisely

Grant Cardone uses debt financing to acquire properties, but he does not over-leverage himself. 

He typically puts down 30% to 40% of the purchase price as equity and borrows the rest from lenders at low-interest rates. 

He also secures long-term fixed-rate loans that match the holding period of the properties, which is usually 10 years or more.

He avoids short-term variable-rate loans that expose him to interest rate risk or refinancing risk.

Raise capital from social media followers

Grant Cardone has a unique way of raising capital for his deals. He uses his social media influence and online platforms to attract funds from his followers, who he calls his “partners”. 

He claims that he offers them higher returns and lower fees than traditional real estate investment trusts (REITs) or syndications. 

He also says that he invests his own money alongside his partners, so he has a vested interest in their success.

Grant Cardone’s Diverse Income Streams: Sales Training and Consulting Business

Another source of Grant Cardone’s income is his sales training and consulting business, which generates over $40 million per year.

He is a renowned speaker, author, and coach who has helped millions of people improve their sales skills and grow their businesses.

He has written several best-selling books which teach his principles and strategies for achieving success in sales and life.

Grant Cardone also offers online courses, programs, and platforms that provide comprehensive sales training and sales management for individuals and organizations.

Some of his products include:

Cardone University holds the title of the world’s leading business training platform. It has over 8000 segments of interactive video content and covers all aspects of sales.

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Grant Cardone On-Demand Automotive Sales Training, which is a web-based sales training and sales management course specifically designed for the automotive industry.

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Grant Cardone Coaching Program, which is a personalized coaching service that helps clients achieve their goals and overcome their challenges with the guidance of Grant Cardone and his team.

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Grant Cardone’s sales training and consulting business is based on his expertise and experience in the sales field.

  • He has worked in various industries, such as car sales, real estate, finance, and media.
  • He has also spoken to thousands of audiences around the world, including Fortune 500 companies, small businesses, entrepreneurs, and non-profit organizations.
  • He has been featured on various media outlets, such as Forbes, Entrepreneur, CNBC, and Fox News.
  • Grant Cardone’s sales training and consulting business is not only profitable but also impactful.
  • He has helped countless people increase their sales performance, income, and confidence.
  • He has created a loyal fan base and a strong brand that attracts customers and followers.
  • Grant Cardone hosts his own mastermind group called the 10X Mentoring Mastermind, where he shares his strategies, secrets, and tips on how to 10X your business, income, and life. 
  • He also hosts the Unbreakable Business Mastermind, where he reveals how he has built his businesses and wealth behind the scenes. 
  • He also participates in other mastermind groups with peers like Tony Robbins, Dean Graziosi, and Russell Brunson.

How to attend Grant Cardone 10X Growth Conference?

The 10X Growth Conference is a world-class event for entrepreneurs, sales professionals, business owners, and anyone who wants to 10X their business, income, and life.

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It is hosted by Grant Cardone, a renowned sales trainer, speaker, author, and investor.

The conference features a lineup of top speakers from various industries who share their insights, strategies, and secrets to success. 

The conference also offers massive networking opportunities with like-minded people who are committed to achieving their goals.

To attend the 10X Growth Conference, you need to purchase a ticket from the official website. 

There are different types of tickets available, such as Executive, VIP, Premier, and Diamond. 

Each ticket type has different benefits and perks, such as seating selection, event access, networking lunches, and access to parties. 

The tickets are sold at a discounted price for a limited time, so you need to act fast before they run out.

The next 10X Growth Conference will be held in 2024 at a location that will be announced soon.

You can sign up for the waiting list to get notified when the tickets go on sale. 

You can also watch the replays of the previous conferences on the website or on YouTube.

If you want to learn from Grant Cardone and his speakers, you don’t want to miss this opportunity to attend the 10X Growth Conference!

How Grant Cardone Became the #1 Marketer and a Bestselling Author?

Grant Cardone, a successful and versatile entrepreneur, speaker, author, and coach, excels in various fields.

He has built a $4 billion portfolio of multifamily properties from scratch and has been named the #1 marketer by Forbes Magazine. 

He is also the bestselling author of The 10X Rule and other books on sales, business, and motivation. 

One of his most recent media appearances was on the reality show Undercover Billionaire, where he had to build a million-dollar business in 90 days with only $100 in his pocket. 

He revealed his net worth to be $2.6 billion on the show. He also shared his insights on sales, leadership, and mindset with millions of viewers. 

He frequently appears as a commentator and guest on various media outlets, including Fox News, CNBC, and Forbes.

He is a source of inspiration and education for many people who want to 10X their lives.

Here is a list of books published by Grant Cardone;

The 10X Rule: The Only Difference Between Success and Failure: This book teaches you how to achieve massive action results and accomplish your business dreams by applying the 10X mindset and strategy to every aspect of your life.

Sell or Be Sold: How to Get Your Way in Business and in Life: This book shows you how to master the art of selling in any situation.

Be Obsessed or Be Average: This book reveals how you can channel your obsession into success by turning it into your greatest asset and advantage.

The Millionaire Booklet: This booklet gives you a simple and easy-to-follow formula to create wealth and achieve financial freedom.

If You’re Not First, You’re Last: Sales Strategies to Dominate Your Market and Beat Your Competition: This book teaches you how to take advantage of the economic cycles and become the leader in your industry by using proven sales techniques and strategies.

The Closer’s Survival Guide: This book provides you with over 100 ways to close any deal, overcome any objections, and negotiate any contract.

How To Create Wealth Investing In Real Estate: How to Build Wealth with Multi-Family Real Estate: This book explains how you can invest in real estate using Grant Cardone’s proven methods and systems that have helped him build a $4 billion portfolio.

How to Get and Stay Motivated: This book offers you practical and actionable tips to keep your motivation high and achieve your goals.

Secrets of Selling: This book reveals the secrets behind Grant Cardone’s success as a salesperson and a sales trainer, and how you can apply them to your own sales career.

The 10X Mentor: This book is a collection of Grant Cardone’s best advice, insights, and lessons on how to become a 10X achiever in life and business.

Tips to Write best-selling books like Grant Cardone

Here are some tips that can help you achieve to write best-selling books like Grant Cardone. 


Have a clear message

Grant Cardone’s books are focused on delivering practical and actionable advice on how to achieve success in sales, business, and life. 

He has a clear and consistent message that resonates with his audience. For example, the 10X mindset, which is about multiplying your efforts, goals, and actions by 10 times to achieve extraordinary results. 

He also uses catchy and memorable titles, such as The 10X Rule, Sell or Be Sold, Be Obsessed or Be Average, and The Millionaire Booklet. 

You should also have a clear message for your book that reflects your expertise, passion, and value proposition for your readers.


Have a compelling style

Grant Cardone’s books are written in a conversational and engaging tone that captures the reader’s attention and keeps them hooked.

He also uses simple and direct language, short sentences and paragraphs, and bold formatting to emphasize his key ideas. He also challenges the reader to take action and apply his principles to their own situations. 

You should also have a compelling style for your book that matches your personality, voice, and audience preferences.


Have a strong marketing strategy

Grant Cardone’s books are not only well-written but also well-marketed.

He leverages his social media influence, online platforms, and events to promote his books and reach millions of potential readers.

He also uses various techniques to generate buzz and interest for his books, such as offering free copies, bonuses, discounts, contests, and giveaways.

He also creates video and audio content based on his books to attract more attention and exposure.

You should also have a strong marketing strategy for your book that utilizes different channels, platforms, and formats to reach your target audience.

You should also create a launch plan, a pre-order campaign, a landing page, an email list, and a review strategy to boost your book sales.

How Grant Cardone Gives Back to Society? His Philanthropic Activities

Grant Cardone is not just a thriving entrepreneur but also a generous philanthropist.

Grant Cardone established the Grant Cardone Foundation, a non-profit organization with a special mission. 

The foundation offers mentoring and financial literacy education to young people in underserved and at-risk communities, particularly those who lack a father figure in their lives.

He was inspired by his own experience of losing his father at the age of 10 and the challenges he faced growing up. 

The foundation collaborates with different organizations and agencies to provide essential resources and opportunities to children in need.

He established the Grant Cardone Foundation First Generation Scholarship, which awards $10,000 to first-generation college students who demonstrate academic excellence, leadership, and community involvement. 

The scholarship aims to help students achieve their educational goals and break the cycle of poverty.

He supports the Irie Foundation, founded by his friend and board member DJ Irie, which empowers at-risk youth through cultural experiences, educational initiatives, mentorship programs, and scholarship opportunities.

He has donated money and time to the foundation and has participated in its events and campaigns.

He contributes to various other causes and charities, such as Feeding America, Toys for Tots, Operation 300, The Salvation Army, and more. 

He also encourages his followers and fans to donate and get involved in their communities.

Grant Cardone’s Famous Quotes

Here are 10 quotes by Grant Cardone to spark success in your life.

1. “As long as you are alive, you will either live to accomplish your own goals and dreams or be used as a resource to accomplish someone else’s.”

2. “You know, you don’t need to grow old to die. I was dying at the age of 20 as a result of no direction and no purpose.”

3. “One of the major differences between successful and unsuccessful people is that the former look for problems to resolve, whereas the latter make every attempt to avoid them.”

4. “Wake up! No one is going to save you. No one is going to take care of your family or your retirement. No one is going to “make things” work out for you. The only way to do so is to utilize every moment of every day at 10X levels.”

5. “Never take the position that things just happen to you; rather, they happen because of something you did or did not do.”

6. “Average is a failing plan! The average doesn’t work in any area of life. Anything that you give only average amounts of attention to will start to subside and will eventually cease to exist.”

“7. Success tends to bless those who are most committed to giving it the most attention.”7. Success tends to bless those who are most committed to giving it the most attention.”

8. “Money is like a jealous lover. Ignore it and it will ignore you, or worse, it will leave you for someone who makes it a priority.”

9. “Success is your duty, obligation, and responsibility.”

10. “If nobody hates you, nobody knows you.”

FAQs About Grant Cardone’s Net Worth

Here are the most commonly asked questions about Grant Cardone that you may find helpful.

Who is the 10X guy?

Grant Cardone is the 10X guy.

What is Grant Cardone known for?

Grant Cardone is a New York Times bestselling author of the 10X Rule and creator of 21 bestselling business programs. He’s the CEO of Cardone Enterprises and Cardone Capital, and an International Speaker and Entrepreneur.

What is the 10X book about?

This book encourages individuals to apply the principles of massive action, focus, and discipline in their pursuit of success.

How much money does Grant Cardone make?

Based on our study, he earns an impressive $117 million annually, which breaks down to approximately $9.75 million each month, $2.25 million per week, and around $321,428 every day.

What is the net worth of Cardone Capital?

Cardone Capital is a company that helps investors find real estate investment opportunities. They manage over 7,700 units with a total worth of more than $1.7 billion. The company reportedly retains 35% equity in each fund and has achieved an average return of 6% for its investors.

What is Grant Cardone’s Net Worth?

His net worth is estimated to be around $600 million as of 2024.

How did Grant Cardone get rich?

By working as a car salesman and making real estate investments on the side, he reached millionaire status. Throughout his journey, he encountered numerous obstacles, but his perseverance and passion for deal-making transformed him into the business mogul he is today.

How much does Grant Cardone charge to speak?

Grant Cardone’s estimated speaking charges for live events are over $200,000 and for virtual events, they are between $100,000 to $200,000.

Is Grant Cardone married?

Yes, he is married to Elena Lyons Cardone and they have two daughters together.

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Final Thoughts on Grant Cardone Net Worth 2024

We have explored Grant Cardone’s net worth and how he got super rich.

The key takeaways or lessons that we can learn from Grant Cardone’s story and success are:

  • Set ambitious goals and put in ten times the effort to achieve them.
  • Diversify your income streams by running multiple businesses and investing in assets that appreciate.
  • Learn from other successful people who can provide guidance, feedback, and accountability.
  • Join mastermind groups that can provide peer learning, collaboration, and support.
  • Inspire, motivate, and challenge yourself and others to reach your full potential.

We hope that this blog has given you some insights and inspiration on how to 10X your business, income, and life. 

If you want to learn more about Grant Cardone and his strategies, secrets, and tips, you can check out his website, books, courses, podcasts, or events. 

You can also join his mastermind group or invest in his real estate fund.

What are some of the challenges or opportunities that you face in your journey toward success?

How can you apply some of the lessons that you have learned from Grant Cardone to overcome them or seize them? 

Share your thoughts and comments below. We would love to hear from you.

A seasoned blogger with over four years of experience, has crafted a successful online journey and generated an impressive revenue surpassing $50,000. His expertise lies in creating engaging content and navigating the digital landscape, making him a go-to source for those seeking insights into the world of profitable blogging.

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