Semrush Review 2023
Semrush is the leading SEO tool that helps you with all aspects of digital marketing including SEO, Content Marketing, Market Research, PPC, and Social Media.
It has the world’s largest database of 20 billion keywords, 310 million ads, and 17 billion URLs crawled per day.
Due to all these reasons, it has been opted by 7M marketing professionals and 30% of Fortune 500 companies.
So, what’re you waiting for?
The competition is getting really tough.
And if you want to secure a place in the top 3 positions of the Google SERP for most popular keywords, you’ll have to work on the right content in a more data-driven way.
This is where Semrush turns out to be useful. It helps you grow organic traffic, create content that ranks, unveil your competitors’ marketing strategy, design PPC campaigns, build an effective social media strategy, and a lot more.
So, if you’re looking forward to knowing how to use Semrush for your business effectively, this Semrush tutorial having a detailed review of Semrush tools is definitely for you.
Not only this, but you will also get a fully functional 14 days of free access to Semrush so that you can discover exactly how this platform works.
Use this EXCLUSIVE Link to Get 14 Days Semrush Pro Account for FREE (worth $119.95)
So, without further ado, let’s dive in.
Table of Contents
- Semrush Quick Overview (2023)
- Detailed Review of Semrush Tools (2023)
- Semrush Pricing Plans
- How to Get Semrush Pro Account for Free Worth $119.95?
- Pros of Semrush
- Cons of Semrush
- Final Thoughts on Semrush Review 2023
Semrush Quick Overview (2023)
To put it simply, Semrush is a platform that helps you dominate your online business by optimizing your website for search engines.
It was developed by Oleg Shchegolev and Dmitry Melnikov back in 2008 and is now one of the most popular SEO tools in the market.
According to the company, they have a user base of over 7 million users and claim that 30% of Fortune 500 companies use Semrush as their go-to marketing tool.
Here’s a sneak peek into the benefits of using Semrush which lets you achieve your digital marketing goals.
Get keyword suggestions based on the phrases that you can use to write blog posts to drive traffic to your website. Along with that, you will also get to know how difficult it is to rank for those keywords.
Carry out an SEO audit to find out if any technical improvements are needed to achieve better search results.
Gain insights into every aspect of the rivals’ online presence.
Get dozens of content ideas and recommendations to improve your content.
Monitor your website rankings on Google’s Search Engine Results Pages.
Spy on link-building opportunities to strengthen your backlink profile.
Create and track your PPC campaigns.
Draft, schedule, and post content on social media.
Create and schedule white-labeled or branded reports.
Well, that’s a highlight of Semrush functionality, I’ll go through these features in-depth below along with Semrush pricing, pros, and cons.
Detailed Review of Semrush Tools (2023)
Semrush has got a plethora of tools. Let’s kick things off by exploring one of the most important features called domain analysis.
1. Domain Analysis
Domain analysis is the basic yet most powerful tool from an SEO point of view. It presents you with the quality of a domain along with all the important information you need to optimize your site for better online visibility.
You can make the most out of this feature by applying it either on your own website to see what changes you can make to boost the SEO of your website or on a competitor’s website to find out various ways to outrank them.
Performing domain analysis on Semrush is quite easy. All you need to do is head over to the domain overview tool under the competitive research toolkit, enter the URL, and you will get an instant idea of how that domain is doing in the Google search results.
To test this feature, I did a quick analysis on Backlinko.com — a renowned blog by Brian Dean around SEO Training and Link Building Strategies.
As you can see in the picture above, I was immediately presented with this site’s authority score, organic search traffic, paid search traffic, and backlinks.
Here, the Authority score will help you quickly understand the quality of this website.
With traffic stats, you can analyze the niche’s potential and competition.
But that’s not all. You’ll get to know the following metrics as well;
- Traffic (organic and paid) distribution by country
- Top organic keywords
- Organic position distribution on Google SERP
- Main organic competitors
- Competitive positioning map
- Backlink profile (Referring Page URL, Follow vs Nofollow, Backlink Type, Top anchors, and referring domains)
Watching top organic and paid keywords is a treat to the eyes as these are the keywords that generate the most traffic to this website. You can target the same keywords to drive more traffic to your website.
Digging into the backlinks will further help you to rank for the competitive keywords and improve the overall authority of your website.
So, this way you can analyze any domain in any niche to collect important data and optimize your website to take your online business to the next height.
2. Keyword Research
This is yet another important aspect of SEO that helps you with keyword research which is all about:
- Finding how many monthly searches are there for a particular keyword
- Knowing the keyword difficulty that specifies how much work needs to be done to rank for that keyword
- Exploring the sites that are already ranking in the top positions for that keyword
- Getting suggestions for more keywords
With Semrush you can find out all the above information in an easy way.
Keyword Overview Tool
This tool will help you access the basic keyword data in Semrush.
For doing so, simply enter a phrase in this tool and you’ll see:
- Average number of monthly searches and trend for that keyword on Google
- Keyword difficulty
- List of top websites ranking for that keyword
- Keyword suggestions (variations, questions, related)
- CPC and Competition
- PLA and Ad copies
Here, the keyword difficulty score is one of the most important metrics that indicate how hard it’s going to be to rank for a particular keyword.
The higher the keyword difficulty percentage, the harder it’s to rank for that keyword.
Keyword Magic Tool
This tool literally does the magic by showing keyword suggestions in detail.
As you can see, this tool generated a list of related keywords along with all important metrics such as search volume, keyword difficulty, CPC, etc.
Moreover, you can take advantage of filters to refine the results according to your needs.
All in all, Semrush’s keyword research tools provide you with everything you need to decide which keywords you should target as part of content marketing.
3. Rank Tracking
Rank tracking also known as position tracking is a way of monitoring how your website is doing in search engines for particular keywords.
Setting up position tracking for a website in Semrush is super easy. Simply go to the Position Tracking tool, enter the project domain, and name this project.
After that, add the keywords you want to track, and you will be displayed a detailed report showing how your website is ranking for those keywords.
Furthermore, you can also add your competitors’ websites to compare how your site is performing against them for chosen keywords.
Above all, you’ll be intimidated by your rank-tracking progress (for example your post loses position from the top 10 results for a keyword) via emails on a regular basis.
Backlinks are the number of external links to a site and are one of the most important factors that denote how well a website performs in search results.
The largest backlink database, fastest data updates, accurate data, and trusted Authority Score are the things that make Semrush backlink analysis powerful.
In Semrush, there are two ways you can look at the backlinks of any website.
Let’s explore them one by one.
This tool lets you get deep insights into any domain’s backlinks profile. Simply, enter the domain name and you will be shown that domain’s backlinks profile at a single click.
As you can see in the picture above, the total number of backlinks and referring domains for this site are 726K and 36.9K respectively.
By clicking on the backlink stats, you can further dig into the source and target URL of the backlinks.
In the same way, by visiting the referring domains, you can see the root domain name, the number of backlinks from that domain, its IP address, and much more.
But that’s not all. You will also come to know about;
- New & Lost Backlinks and Referring Domains
- Categories of Referring Domains and Top Anchors
- Authority Score of the referring domains to understand the overall strength of the backlink profile of the analyzed domain
- Backlink Types (text, image, etc.)
- Link Attributes (follow, nofollow, sponsored, etc.)
- Top Level Domain Distribution (.com, .org., .gov links, etc.)
- Top Countries
- Similar Profiles
- Top Pages
All the information is presented in a very simple manner and you can replicate the same to save time on your SEO efforts.
Here, I would also like to highlight that currently, Semrush has a massive database of 43 trillion which is again a plus point over its competitors Ahrefs (26 trillion), Majestic SEO (10 trillion), and Moz (41 trillion).
Hence, with Semrush you will get more comprehensive backlink data as compared to any other SEO tool.
This is another great tool that shows a toxic score of the referring domain and overall site health.
This metric measures the probable risk of a particular backlink using a 100-point scale from 0 (good) to 100 (very toxic).
By reviewing the audit results, you can make easily optimize your backlink profile by performing these actions;
- Get in touch with domain owners to remove any toxic links from the Remove tab. Semrush will automatically provide the domain owner’s contact info.
- Request Google to ignore your toxic backlinks by moving them to your Disavow tab, prepare a single file of all the toxic links and then upload it to the Google Disavow Tool.
- Whitelist good backlinks If you are sure that the link is not harmful at all
After that, you may see a boost in your search rankings as Google has an adverse effect on the sites with lots of poor-quality links pointing to them.
Link building is the process of making other sites link to your site. It is vital for your online business success because sites with more quality and relevant links rank better in search engines.
And Semrush’s link-building feature is one of the features that makes it one step ahead of other SEO tools.
It is a powerful tool (2,000 prospects for each domain, 10 outreach strategies predefined, 4 parameters for tracking outreach) that lets you build backlinks quickly in 3 easy steps.
1. Add keywords you want to rank for
2. Add competitors you want to outrank
3. Find the best backlink opportunities, connect with the concerned person, and track your backlink profile
Here, I added the “Semrush free trial” keyword along with two competitors, and this tool immediately gave me a list of websites that are worth approaching for a backlink so that I can beat the competing sites.
But that’s not all. This tool goes one step ahead and allows you to shortlist the sites you want a backlink from.
Simply, click on the “to the progress button” and you will be displayed all the necessary information to contact the site owner in a CRM style.
From here, you can choose an outreach strategy and send an email to the domain owner, and track further progress.
Isn’t it amazing?
This is another important SEO practice that is about finding the broken links of any domain and then asking the concerned person to replace those dead links with relevant content of your site.
This tactic will help you build new backlinks to your website and that will further boost your site rankings in search engines.
Unfortunately, to find broken links in Semrush, there’s no dedicated tool and you will have to use the backlink analytics tool itself.
Enter the domain name, switch to the indexed pages tab, tick mark the Broken Pages option, and you will get a list of pages with links that cannot be crawled (dead pages).
Next, you need to get into the specific links that point to these pages so that you can build a list of prospects. To do so, click the number in the ‘Backlinks’ column, and you will be shown a full list of the links pointing to this page.
Finally, outreach to website owners to convince them to replace their broken link with yours.
For doing so, either you can use your email account or you can take advantage of Semrush Link Building Tool to outreach within the platform.
7. Site Audit
Technical SEO is another important aspect that leads to better crawlability, overall good health, and improved rankings of your site.
So, it is extremely important to keep track of the technical SEO of your site as well along with on-page SEO and off-page SEO.
With Semrush, you can audit your site against over 130 technical and SEO mistakes to find and fix all the issues that might be affecting Google rankings of your site.
To perform a site audit in Semrush, simply enter your domain name, and within a few seconds, you will get complete details about your site’s health and top issues.
To make your job easier, all your site issues are categorized into three parts (based on their severity: errors, warnings, and notices) so that you can fix them on a priority basis.
As you can see, there are 4 critical errors that need to be rectified as soon as possible to give a better user experience.
To get more details about these errors, hit the errors or switch to the Issues tab.
Now you can clearly see that 2 pages have a slow speed issue and the other 2 pages have title tag errors.
To find out the pages that are facing these issues, click on these errors further.
Finally, you can see the pages with slow-speed errors. Fix them and follow the same steps to remove all the errors that are affecting your website in Google search results.
In addition to these SEO tools, at Semrush you get access to a number of other toolkits as well like Local SEO, Advertising, Social Media, Content Marketing, and Competitive Research.
Let’s quickly look at each in turn.
8. Semrush Content Marketing Platform
Creating content is a time-consuming process, and when it comes to creating SEO-optimized content then again it’s a challenge for most of us.
But Semrush comes with an amazing platform that lets you build excellent content easily and quickly.
The first tool that you would find very helpful is Topic Research.
It will assist you in finding a ton of content ideas in just a couple of clicks.
All you need to enter a seed keyword and within a few minutes you will be displayed with hundreds of subtopics and content ideas around those subtopics.
Here, I did topic research on Social Media Marketing and the results are in front of you.
Plenty of subtopics along with their volumes.
Once you click on the show more link, you will see each card has 10 content ideas, subtopic difficulty, efficiency, related searches, and questions.
Isn’t it great?
Once you finalize a topic, the next step is to create SEO-friendly content.
Here’s where the SEO Content Template tool comes in handy.
It will guide you in writing winning content by analyzing your top 10 rivals’ content.
Simply enter the target keywords and you’ll receive recommendations on how to create SEO-friendly content.
Besides Topic Research and SEO Content Template, you will also get access to a couple of other tools which are as follow;
SEO Writing Assistant — Check if your texts follow their best SEO recommendations within Google docs and WordPress.
Marketing Calendar — Plan editorial calendars, collaborate with your team, and ensure all the tasks will be implemented in time.
Brand Monitoring — Find the most relevant platforms for content distribution and track your and your competitors’ brand mentions online.
Post Tracking — Track referral traffic, social shares, backlinks, and estimated traffic for your and your competitors’ articles.
Content Audit — Identify your top articles, and which ones require an update, based on real-time metrics from Semrush, Google Analytics, and Search Console.
Semrush has got you covered with social media management tools as well that help you streamline all your social media activities to amplify your efforts.
This toolkit is included three tools;
Social Media Poster — Create and schedule posts on major platforms including Google My Business within seconds.
Social Media Tracker — Track the performance of your social media efforts.
Social Media Ads — Create, launch, manage and optimize Facebook and Instagram ads.
If you’re involved in PPC projects along with SEO projects then Semrush is certainly an amazing bargain as compared to some of its competitors.
It’s all because Semrush has more PPC data (detailed CPC competition and distribution data, live ads) and PPC marketing tools.
Paid marketing tools by Semrush help you analyze competitors, carry out keyword research, and create compelling ad copy.
Keyword Magic Tool — Get access to the largest keyword database to build the best keyword list for your PPC campaign.
Advertising Research — Analyze your competitors’ ad strategies.
Display Advertising — Explore your competitors’ GDN (Google Display Network) strategies (ad texts and banners).
PLA (Product Listing Ads) Advertising — Analyze the performance of other Google Shopping advertisers.
On the contrary, other tools give you basic CPC figures for individual keywords.
11. Semrush Trends
This is quite a new feature by Semrush for analyzing competitors’ websites available at an extra cost of $200 per month.
This toolkit primarily includes two tools;
1. Traffic analytics: This tool gives you a full view of any company’s online performance including;
- Website Traffic Overview (visitor engagement, traffic sources, desktop, and mobile)
- Audience overlap
- Traffic Journey
- Top Pages
- Geographical information (Traffic by Country)
- Bulk Web Traffic Analysis (up to 100 domains)
2. Market Explorer:
This tool will help you analyze any market by entering a single domain or creating your own competitor list including;
- Industry key players and market shares
- Top keywords that bring traffic to the market
- Audience age, gender, packages, and behavior
- Social Media Preferences
- Traffic trends analysis
- Customer Rating
Because of these two strong competitive research tools and other features, Semrush also came out as a winner between Semrush vs Similarweb.
12. Local SEO (Listing Management)
Semrush also helps you create a perfect local SEO strategy. But again if you want to access this SEO feature, you’ll also bear some extra amount.
Either you can opt for ‘Basic Location,’ which is priced at $20 per month or ‘Premium Location’, which will cost you $40 per month.
Both packages have the ability to:
- Distribute business information
- Suppress duplicates
- Track local rankings
- Manage GMB and Facebook listings
- Monitor reviews and user suggestions
But the premium version comes with two extra features:
Local heatmap — This feature helps you analyze how easily your customers can find your business among other local companies on Google Maps.
Response to review — It will help you build trust with your customers, reinforce your brand’s reputation, and can even turn negative reviews into positive ones.
13. Agency Growth Kit
Last but not least — Agency Growth Kit.
It facilitates you to automate the most important workflows of your agency to boost revenue growth including;
- Set up a new leads channel via the Agency Partners platform
- Organize all client data in Client Manager, and
- Automate time-consuming tasks with My Reports and Client Portal
That being said, this add-on costs $100 per month.
Here we are done with reviewing the most important features of Semrush. For me, it’s a solid tool and reveals all the key data you need to make your SEO projects successful.
And all because of these features, Semrush excels at the list of the ahrefs alternatives as well.
Now let’s get into the Semrush pricing and plans.
Semrush Pricing Plans
At Semrush, you can subscribe to the three standard plans mentioned below.
1. Pro $119.95 per month
This is Semrush’s entry-level plan best suited for marketing newbies and small in-house teams.
- 5 Projects
- 500 keywords to track (with daily updates)
- Keyword, domain, and backlink analytics
2. Guru $229.95 per month
This is the mid-level plan by Semrush that fits best for SMEs, growing agencies, and marketing consultants.
- 15 Projects
- 1500 keywords to track (with daily updates)
- Keyword, domain, and backlink analytics
- Historical data
- Content Marketing Platform
- Google Data Studio Integration
3. Business $449.95 per month
This is the most advanced plan from Semrush designed for large agencies and enterprises.
- 40 Projects
- 5000 keywords to track (with daily updates)
- Keyword, domain, and backlink analytics
- Historical data
- Content Marketing Platform
- Google Data Studio Integration
- Share of Voice metric
- API Access
Quick Note: You can save up to 17% on your purchase by selecting the annual payment method.
Apart from these packages, you can also get in touch with their team directly if you want a custom plan for your business.
At a first glance, you may feel that Semrush is expensive. But it’s worth every penny as you’re not paying for functionality only but the largest database and a lot of competitor intelligence.
Above all, Semrush offers a free trial for its Pro and Guru plan that lasts for 7 days.
But for a limited time, you can hands-on Semrush for 14 days without paying anything to them.
Wondering how? Let’s find out…
How to Get Semrush Pro Account for Free Worth $119.95?
Activating the Semrush free trial is a simple three-step process.
Here’s how you can get free access to Semrush’s Pro plan for the complete 14 days.
Step 1: Visit this link and you’ll be taken to the Semrush co-branded page.
Step 2: Click on the free trial button and sign up.
Step 3: Finally, pay using a suitable payment method.
See how easy it is. So, what’re you waiting for? Claim your free access now!
Pros of Semrush
Here are some of the things that you would love about Semrush.
- It’s super easy to use even if you’re new to SEO tools
- Semrush’s Domain Overview tool reveals everything you need in a logical fashion
- Intuitive interface, graphs, and data visualizations make it easy to understand the large quantity of data and metrics it provides
- Semrush’s CRM-style link-building functionality that helps you with outreach is simply superb
- Site auditing feature to improve technical SEO and on-page SEO aspects of your site
- Semrush provides organic search data along with a lot of PPC data
- A generous number of reports you can fetch in one day
- 3 channels of support (phone, chat, and email) are available
- A 14-day free trial is there which is a huge advantage over competitors
Cons of Semrush
Here are a few aspects that you may not like about Semrush.
- Gives access to Google search engine data only — while SEO tools like Ahrefs, and Serpstat provide data from other search engines as well
- Only one user account is allowed even if you opt for the Business plan — additional seats are priced at +$45/mo per user
- Semrush .Trends (competitive analysis platform) available for an extra $200/mo
- To access Agency Growth Kit, you will have to pay +$100/mo
- Broken link building on Semrush is not as easy as it should be
- Semrush trial demands your credit card details
- Using it on mobile devices is not convenient because of its unresponsive interface
What is Semrush and how does it work?
Semrush is an all-inclusive SEO suite that gives you access to 40+ tools, the world’s largest database, and reports that are enough to beat your digital marketing challenges.
They have developed their own machine learning algorithms and use the most up-to-date data sources in order to present the most trusted solution on the market.
What is Semrush used for?
Semrush is an award-winning tool trusted by the world’s leading companies to perform SEO activities like Keyword Research, Competitive Research, PPC, SMM, Content Marketing, Rank Tracking, Website Audits, and so on.
What is Semrush rank?
It is their own metric that they use to rank the domains on the Internet on the basis of monthly traffic they are getting from organic searches.
Is Semrush free?
You can start using Semrush for free but with a free account, you will get access to a limited number of tools and data. So, it’s better to opt for a free trial to gain full access to all toolkits.
How can I get a free Semrush account?
All you need to do is visit this link and sign up for free, that’s it.
Am I allowed to cancel my subscription anytime?
Yes, you are free to cancel, downgrade or upgrade your subscription at any time. If you cancel your subscription before your trial period ends, you’ll get a full refund. No questions asked.
How much does Semrush cost?
Semrush offers three plans which will cost you — Pro $119.95/mo, Guru $229.95/mo, and Business $449.95/mo.
What payment methods does Semrush accept?
You can pay via all major credit cards including Visa, Mastercard, American Express, Discover, and UnionPay. Moreover, you can request them to make payment through Wire transfer and Check or money order (US only).
What about Semrush’s refund policy?
A 7-day money-back guarantee is there on all plans. Simply contact them within 7 days of your purchase through their contact form and they will refund your full amount.
What are the best Semrush alternatives?
Ahrefs, Moz, and Majestic are considered the main competitors to Semrush. Having said that, Serpstat could be a great option if you’re looking for an affordable option.
Which is best, Semrush or Ahrefs?
Both are brilliant sources for SEO-related projects. That being said, if you want a more feature-rich tool then Semrush is certainly a good choice. If you rely on multiple search engines and require multiple accounts then you may consider Ahrefs.
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Final Thoughts on Semrush Review 2023
So, that’s all from my side related to the Semrush review for 2023.
I hope you will find this Semrush tutorial useful.
It’s been more than a year since I started using Semrush for my blog, and I feel happy to say that Semrush is one of the tools that helped me to position my blog at a decent level.
So, if you also want to dominate your business online, get your hands on Semrush today, and trust me, you won’t regret it.
And if you are confused about whether to go with Semrush or not, I would highly recommend you to at least grab 14 days free trial from here and make a final purchase only if you feel 100% satisfied.
Do you still have any questions about Semrush? Leave them in the comment section below, I’ll do my best to answer them.