Looking forward to monetizing your website?
Searching for the best Google AdSense alternatives & competitors to try in 2023?
Well, if you want to make money from your website, Google AdSense may come to mind.
But it’s not the only option out there. In fact, there are several AdSense alternatives that could earn you more revenue.
Whether you want to diversify your income sources, improve your site performance, or access more ad formats and networks, you can find an alternative that suits your needs and goals.
In this post, we will introduce you to the 5 best alternatives to Google AdSense that you can use to earn more money from your website.
We will also compare their features, benefits, and requirements, so you can make an informed decision.
So, without further ado, let’s get started!
Table of Contents
- What is Google AdSense? What are its Benefits?
- 5 Best AdSense Alternatives To Monetize Your Website in 2023
- Things to Consider While Choosing a Google AdSense Alternative
- Final Thoughts on Google AdSense Alternatives 2023
What is Google AdSense? What are its Benefits?
Google AdSense is a free program that allows you to earn money by displaying Google ads.
With AdSense, ads shown on your site are targeted to your content, so they are relevant and valuable for your audience.
Implementing AdSense only requires copying and pasting a small code snippet – no technical expertise is needed.
Google handles all the ad serving, optimization, and tracking. You simply focus on creating engaging content.
Some of the main benefits of AdSense include:
1. Easy setup and passive earnings
Once implemented, AdSense runs on autopilot. No ongoing work is needed.
2. Globally targeted ads
Ads are shown to users worldwide, helping you monetize international traffic.
3. Powerful analytics
The online dashboard provides detailed metrics on impressions, clicks, CTR, revenue, etc. for optimizing performance.
4. Seamless user experience
Ads can be customized to match your site’s look and feel.
5. Reliable payments
Google reliably sends out monthly payments via check, bank transfer, or PayPal.
With its global reach, targeted ads, and detailed performance tracking, AdSense is an attractive monetization option for website publishers looking to earn passive income from their content.
The straightforward setup process and hands-off management are advantages as well.
Why You Should Consider Google AdSense Alternatives?
Google AdSense is arguably the most popular display advertising program.
However, it has some limitations that may make you consider using alternative ad networks instead.
AdSense has strict account approval criteria. Google wants sites with substantial traffic and content. This makes it difficult for newer websites to get approved.
Even if you do get approval, AdSense only allows certain basic ad formats like text and image ads.
Earnings potential with AdSense is also limited. The CPM rates you earn are on the lower end of the spectrum.
Unless you have very high volumes of traffic, it may be difficult to generate significant income.
AdSense is also infamous for its frequent policy changes.
Google regularly updates its algorithms and rules, which can suddenly decrease your revenue if you fall afoul.
There is little recourse available when Google bans accounts for minor violations.
This is where AdSense alternatives provide more benefits:
- Higher ad rates help you maximize income from traffic. Networks like Media.net are known to deliver significantly better CPMs.
- A wider range of ad formats like native ads, slide-ins, sticky banners, etc. give you more options to monetize different parts of your site.
- Greater customization control over ad placement, color palettes, etc. allows you to create a user experience aligned with your brand.
- Helpful account managers can provide guidance on optimizing your setup and increasing earnings within policy requirements.
Overall, while AdSense is popular, evaluating alternatives can help boost your income.
Spreading your risk across multiple ad networks also protects you when issues arise with one provider.
The additional flexibility and customization give you more ways to fit advertising with your content as well.
5 Best AdSense Alternatives To Monetize Your Website in 2023
Media.net is one of the best highest-paying AdSense alternatives. It is a large contextual advertising network that delivers targeted, high-quality ads to publishers.
It uses advanced contextual targeting technology to analyze website content and match relevant ads to each page.
With over 1300 employees in key operations centers, Media.net is one of the top five ad-tech companies globally by market capitalization.
Some key things to know about Media.net:
- It serves over 500,000 websites and millions of ad impressions daily.
- The network connects publishers to premium advertisers through a real-time bidding ad exchange.
- Ad formats include banners, native ads, video ads, and more. All are responsive and customizable.
- Publishers can track performance through real-time analytics and reporting.
- Media.net reviews and vets all publishers before approving them to ensure content quality standards are met.
- The network pays publishers in USD only.
Why Bloggers Prefer Media.net?
There are several reasons why bloggers tend to prefer Media.net over other ad networks:
1. Relevant, high-quality ads
Media.net’s contextual targeting means ads are highly relevant to each blog post’s content. This results in higher engagement and clicks.
2. Premium Advertisers
Media.net works with top-tier advertisers, ensuring ads meet quality standards.
3. Customizable ad units
Bloggers appreciate the ability to match ad formats and sizes to their blog layouts.
4. Real-time analytics
The ability to track earnings and traffic data is invaluable for bloggers.
5. Dedicated support
Media.net provides individual guidance to publishers, which bloggers find helpful.
6. Potentially higher earnings
With its premium advertisers and targeting, Media.net can potentially drive more revenue.
7. Brand-safe environment
Bloggers don’t have to worry about low-quality or intrusive ads.
Requirements for Media.net
Media.net has strict requirements publishers must meet before getting approved:
- High-quality, original content: Content must be well-written, engaging, and add value for readers.
- Majority of Tier-1 country traffic: Website traffic should come from the U.S., Canada, the U.K., Australia, and other top-tier countries.
- English content: Websites must publish content predominantly in English.
- Sufficient monthly traffic: While no official minimum exists, websites need to have a reasonable number of visitors per month to get approved.
- Compliance with policies: Publishers must adhere to Media.net’s guidelines around content quality, ads, and more.
Overall, Media.net offers relevant ads, strong analytics, and premium demand, making it appealing for quality-focused bloggers. However, its strict requirements mean it’s best suited for established blogs with traffic from top-tier countries.
Mediavine is an ad management company founded in 2004 that helps website owners monetize their online presence.
It provides services like ad optimization, video monetization, and sponsored content to maximize ad revenue for publishers.
Mediavine is a Google Certified Publishing Partner and it is one of the best Adsense alternatives that supports various ad formats including display, video, and native ads optimized for mobile.
Its technology uses header bidding, machine learning, ad servers, video ad tech, and analytics to optimize ad performance and increase revenue.
Some key features of Mediavine include
- High-quality and user-friendly ad placements,
- Advanced ad targeting,
- Comprehensive analytics and reporting, and
- Excellent customer support.
It provides access to premium advertisers, and diverse ad formats, and has high revenue potential compared to other ad platforms.
Why Should You Prefer Mediavine?
There are several reasons why bloggers prefer joining the Mediavine ad network:
1. High earning potential
Mediavine delivers high RPMs and revenues for publishers. Bloggers can earn significantly more compared to other networks.
2. Premium ad demand
Mediavine provides access to top-tier advertisers, ensuring steady fill rates and good CPMs.
3. User experience focus
Their ad units are designed to enhance user experience, unlike disruptive ads on other networks.
4. Robust analytics
Mediavine offers in-depth analytics on traffic, engagement, revenue, etc. helping make data-driven decisions.
5. Dedicated support
Publishers get one-on-one guidance from their account manager for optimization and growth.
Overall, Mediavine offers the right mix of high earnings, premium ads, user experience, analytics, support, and brand safety that leading bloggers look for.
Mediavine Approval Requirements
To get approved by Mediavine, websites need to fulfill the following requirements:
- Minimum 50,000 monthly sessions per Google Analytics
- Compliant with content guidelines – no adult content, hate speech, illegal activities
- Original, high-quality, and engaging content
- Clean, user-friendly site design and navigation
- Hosted on ad-enabled platforms like WordPress and Blogger
- Valid SSL certificate
- The site owner should be 18+ years old and have a PayPal account
- Agree to Mediavine’s revenue-sharing terms
Meeting the above requirements doesn’t guarantee approval. Mediavine also evaluates niche, audience demographics, engagement metrics, and other factors before approving applications.
The approval process can be stringent because Mediavine maintains high standards for publishers that use its network.
Infolinks is a global advertising platform that provides monetization solutions for both publishers and advertisers.
For publishers, Infolinks allows website owners to monetize their content by integrating various ad units that blend seamlessly into the look and feel of their sites.
These ad units include:
- InFold (above-the-fold banner ads)
- InFrame (widescreen display ads)
- InArticle (User-initiated expanding ads)
- InTag (contextual text links)
- InScreen (interstitial ads)
- Intext (Native and highly effective)
- Intop (Viewability Perfection)
Infolinks uses real-time intent targeting powered by its In3 platform to analyze page content and deliver relevant ads optimized for higher engagement and click-through rates.
The self-serve marketplace provides advertisers with an easy way to create and manage campaigns while reaching engaged users.
Infolinks supports over 100,000 publisher sites across 128 countries, with headquarters in the US and an R&D center in Israel.
Why Should You Go for Infolinks?
There are several vital reasons why bloggers and website owners prefer to monetize with Infolinks:
1. Easy integration
Infolinks can be added to sites in under a minute with minimal impact on site design. No coding is required.
2. Ad format variety
Publishers can choose from Infolinks’ range of ad units to find the best fit for their content and layout.
3. Global demand
Infolinks provides access to advertisers from all over the world, maximizing monetization opportunities.
4. Mobile Optimization
Infolinks ad units work seamlessly across desktop and mobile.
5. No minimum requirements
Infolinks has no visit or page view minimums to join.
6. Free to join
No upfront costs to implement Infolinks ads. Publishers only share the revenue earned.
With this combination of easy setup, potentially higher earnings, and flexibility, Infolinks offers an appealing option for bloggers looking to monetize their sites through advertising.
Infolinks Eligibility Requirements
Infolinks has some policies in place to ensure its ads are adequate and appropriate for both publishers and advertisers.
While Infolinks is open to publishers big and small, the company does reserve the right to decline applications for the following types of content:
- Violent, illegal, or offensive material
- Content promoting discrimination
- Promotion of illegal activities
- Defamatory or libelous material
- Infringing on intellectual property rights
- Spamming users
- Adult, obscene, or pornographic material
- Content related to gambling
- Any other objectionable content
Infolinks aims to avoid publishing ads on sites with negative, illegal, or dangerous information.
The platform is optimized for ads relevant to informational content on blogs and websites safe for all audiences. By screening publishers, Infolinks can maintain the quality of its advertising network.
Raptive, formerly known as Adthrive, is a premium ad network that specializes in monetizing blogs and websites through advertising.
It utilizes header bidding technology to allow multiple ad exchanges to bid on each ad impression in real-time. This results in higher revenues for publishers by driving up competition for ad inventory.
Raptive serves display, video, and native ads to maximize publisher earnings.
This network offers publishers a generous 75% revenue share on ads served.
With a minimum payout of $25, Raptive is ideal for established publishers who are already drawing significant traffic and want to ramp up monetization.
Its focus on maximizing publisher revenue makes it a sought-after ad network.
Why Bloggers Prefer Raptive?
There are several key reasons why bloggers and website publishers choose Raptive over other ad networks:
1. Higher RPMs
Raptive guarantees at least 20% higher revenue per thousand page views (RPM) within two weeks of joining from another network. If this target is not met, Raptive pays the difference.
2. Custom ad strategies
Raptive works closely with publishers to understand their goals and craft custom ad strategies including suitable ad categories, formats, and placements.
3. Robust technology suite
Raptive provides publishers access to a suite of smart tools and services designed to grow traffic, engagement, and earnings.
4. Expert support
The Raptive team comprising industry-leading experts provides tailored guidance and support to publishers for driving growth.
5. Strong community
Raptive has cultivated a thriving community of over 3,500 independent publishers who connect and support each other.
Raptive keeps publishers updated on privacy initiatives and industry changes to protect their interests in the digital advertising space.
Raptive has straightforward requirements for publishers to join its network:
- Google Analytics installed with 100k (minimum) monthly pageviews. Raptive may accept sites with fewer than 100,000 pageviews if the publisher already has other sites in the network.
- Your website’s majority of traffic must originate from the US, Canada, UK, Australia, or New Zealand.
- The website must publish high-quality, original content that resonates with audiences and advertisers.
- For publishers who own multiple sites, each site has to individually meet the requirements.
By keeping requirements focused on traffic level and quality, Raptive maintains its brand promise of providing a premium monetization platform for established publishers looking to boost their earnings.
Its high revenue shares also make it attractive to quality sites meeting the criteria.
Founded in 2007, Skimlinks is a leading affiliate marketing platform designed specifically for content publishers like bloggers.
It automates affiliate links within blog posts and articles, allowing publishers to monetize their content without any extra work.
Why choose Skimlinks?
1. Specializes in-text link monetization
Skimlinks scans blog posts and webpages for product links, then converts them into affiliate links. This allows bloggers to earn commissions when readers click on links organically mentioned in content.
2. Huge merchant network
Skimlinks connects to over 48,500 merchant affiliate programs including big names like Amazon, eBay, and Target. This gives bloggers access to thousands of potential affiliate partnerships.
3. 75% commission rate
On average, Skimlinks pays publishers 75% of the commission rate negotiated with each merchant. Their exclusive negotiated rates are often 2x higher than normal.
4. Automated process
Once the Skimlinks code is installed on a website, affiliate links are created automatically. Bloggers don’t have to manually add affiliate codes to links in content.
5. Useful analytics
The Skimlinks dashboard provides detailed analytics on affiliate performance including clicks, conversions, revenue sources, and more. This helps bloggers optimize their strategies.
6. $10 minimum payout
Skimlinks has a low $10 minimum payout threshold, so bloggers don’t have to wait long to access their earnings. Payments are made every 90 days.
Requirements for Skimlinks
- The website must be an editorial site, blog, or forum. It should have unique, quality content that adds value.
- Your website must have outbound links to retailers, products, or services.
- Large portions of your audience should reside in North America, the United Kingdom, Western Europe, or APAC.
Things to Consider While Choosing a Google AdSense Alternative
If you’re looking for the best Adsense alternatives, here are some key factors to consider:
1. Competitive Revenue Share
The revenue share split between the publisher and ad network is crucial. Many AdSense competitors offer a higher percentage of ad revenue to publishers. Compare rates as sometimes larger ad networks can make up for a lower split with higher overall RPMs.
2. Ad Format Options
Beyond basic display ads, consider networks providing multiple ad units like native ads, video ads, scrolling boxes, etc.
Varied formats lead to higher earnings, and some may fit your site’s design better. Ad placement and size customization options are also ideal.
3. Relevant Ads
The ad network should target ads using contextual analysis or semantic targeting, not just generic placements. This results in higher CTRs and conversions. Make sure they have advanced relevancy technology and optimization.
4. Fast Approval Process
You want a network with a simple, fast website review and approval process.
Some networks approve sites within a few days while others can take weeks. Avoid excessive documentation requirements. Simpler is better.
5. Payment Reliability
Check payment schedules – monthly is common. Ensure the network has a track record of reliable payments.
You want fast electronic payments, low minimum payouts, and access to detailed payment reports.
6. Traffic Volume Requirements
Many networks require a minimum monthly traffic volume, often 10k-50k visits per month. If your site has lower traffic, find a network with lower minimums for faster approval.
7. Mobile Optimization
With more traffic coming from mobile, it’s vital the network’s ads and payments are fully optimized for mobile web and in-app monetization. Desktop-only networks are less relevant.
8. Publisher Support
Look for robust publisher support via live chat, email, phone, and documentation. You want to easily be able to get questions answered and optimize your setup.
9. Transparent Reporting
Robust reporting dashboards that provide metrics like RPM, CTR, impressions, and revenue data are extremely helpful for optimizing earnings. Automated reports are ideal.
By evaluating these factors against your own site and goals, you can find the right Google AdSense alternative or complement to fit your needs and maximize revenue.
Taking the time to research and compare providers results in the best fit.
Here are the most commonly asked questions about Google AdSense alternatives for bloggers that you find helpful.
The average earnings per 1000 views (CPM) for AdSense ranges from $0.10 – $0.30 in tier 1 countries.
Yes, AdSense does pay in Indian rupees. However, the amount you earn will depend on several factors, such as the number of clicks and impressions your ads receive, the cost-per-click (CPC) of the ads, and the geographic location of your audience.
The average CPC for AdSense in India ranges from $0.01 to $0.05. This means that you could earn anywhere from ₹0.74 to ₹3.70 per click, depending on the CPC.
Besides advertising, some of the most popular methods to make money blogging are:
— Affiliate marketing
— Sponsored content
— Sell digital products
— Sell physical products
— Offer services
— Membership site
You may choose Media.net which is a contextual ad network powered by Bing and Yahoo. It offers high-quality ads and has a good reputation for paying publishers on time.
Or you may go with Skimlinks which is an affiliate marketing network that specializes in monetizing links. It automatically converts product links into affiliate links, allowing you to earn commissions on sales.
Final Thoughts on Google AdSense Alternatives 2023
The online world is rapidly changing. As a creator, you need to make money from your content to stay afloat. For years, Google AdSense was the go-to solution. But is it still the best option today?
New ad platforms are emerging that play by different rules. They offer features audiences and creators love — more customization, relevant ads, and new monetization models.
With these sites similar to AdSense, you have more control over how you make money. You can tailor ads to your audience and see clear analytics.
So why limit yourself to the familiar when exciting new options await? The online landscape will keep evolving with or without us.
By embracing these high-paying Google AdSense alternatives, we can evolve with it and set ourselves up for continued success.
The potential is there if we’re willing to explore it.