Flippa Review 2023 – Is this the Right Marketplace to Buy & Sell Websites?

Flippa Review 2023


Flippa is an amazing resource that helps you reach potential buyers/sellers and makes it easy for you to sell & buy blogs, e-commerce stores, apps, domains, and much more.

Do you want to sell your website? Or looking forward to buying an online business?

Well, in either case, the first platform that comes to my mind is Flippa

Flippa is hands down one of the most popular marketplaces that allow you to buy and sell online businesses and digital assets with ease.

But, as website flipping is getting more competitive day by day and requires trust and security, it’s recommended to explore the platform for legitimacy, fees, commission, and so on.  

And that’s why I am here with a detailed Flippa review for 2023 that will help you understand what you can expect from Flippa as a buyer or seller and why Flippa deserves to be the #1 marketplace for buying/selling websites. 

So, without further ado, let’s get started!

flippa review
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What Is Flippa? (Quick Overview)

flippa homepage
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Flippa is the most recommended global online marketplace for buying & selling digital assets, founded back in 2009.

It is based in Melbourne and Austin, and currently has 3 Million users worldwide. 

At Flippa, you will get to see a wide range of listings in different categories including websites, Apps, Domains, and collections!

  • Ecommerce websites like Shopify stores, Amazon FBA, etc.
  • Content websites like blogs, directories, and forums
  • SaaS businesses
  • iOS and Android apps
  • Domain names

As a result, around 300,231 digital assets have been sold worldwide so far. 

All in all, Flippa is a great platform to collaborate with where you can acquire new businesses to book good profits in the long run or sell your own in return for decent cash.

How Does Flippa Work?

The process of buying or selling on the Flippa marketplace is pretty straightforward. 

As a buyer, you can simply visit Flippa.com to start exploring the listed websites & businesses. For sellers, an integrated tool is there that will assist you to get an instant valuation of your business.

But, to actually close a deal, you need to create an account that is completely free. 

Now let’s get into the details of how you can exchange a website on Flippa!

Flippa For Buyers

Flippa’s homepage is very well-organized and gives you immediate access to the top businesses and collections curated by experts.

flippa homepage top businesses
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flippa homepage collections
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Moreover, you can navigate to the Browse section which makes it even easier for you to find the exact website you are looking forward to buying.

flippa browse option
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As soon as you select any category, you will be displayed a huge list of projects along with plenty of useful filters that will help you buy your next project fast, at a fair price.

flippa blog category results
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Here, I have selected the Blog category, as you can see in the picture above, over 750 results were populated that you can sort with the help of filters.

If you select any listing, you will be presented with a comprehensive breakdown of that specific website including its basic description, financial starts, and traffic reports.

flippa listing performance overview
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You will be able to see historical monthly traffic from Google Analytics along with top channels and countries. 

flippa listing traffic
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Insights into the gross revenue and profit including monetization methods such as from Ads, Affiliate sales, or any other sources.

flippa listing revenue
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In-depth traffic analysis report from the world’s #1 SEO tool — Semrush.

flippa listing semrush traffic
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You will also get to know about the number of buyers watching the listing and can go through the comments which could be very helpful. 

Above all, don’t skip the seller’s notes that will certainly help you make a final decision because a good seller tries to provide as much information as he/she can such as KPIs, reason for selling, history,  growth opportunities, marketing information, support you can expect post-sale, and so on.

So, are you ready to acquire a new online business through Flippa?

Flippa For Sellers

From a seller’s perspective also, Flippa is a gem because of its website valuation tool that lets you find the value of your business for free.

That means even if you don’t make a sale your first time using it, it’s a great tool for just testing out the market for your website or getting an idea of how much it’s worth in case you decide to sell.

To get started with the Flippa valuation tool, simply click here, and you will be shown a window like this;

flippa valuation tool page
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To get a free valuation of your business, provide some basic details such as your name, website URL, year of establishment, website type, monetization methods, last 12 months revenue & expenses, last month traffic, traffic sources, etc.

In the end, you will be asked for your email address to complete the valuation process.

Within a few seconds, you’ll be presented with a link that you can use to see the valuation of your site.

flippa valuation view link
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Once you click on the link above, you will be able to see the estimated valuation range and listing they have built for you.

flippa valuation results
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Finally, if you want you can activate your listing for just $29 for the next three months that you can pay using your credit card or PayPal account.

flippa activate listing
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Do you want to give it a try?

Now the question comes: is Flippa safe? Let’s find out!  

Is Flippa Legit?

Well, there’s no doubt that Flippa provides an excellent opportunity for creators to ensure the safety and reliability of their auction. 

The majority of Flippa’s users praise the company for its abilities and compare it favorably to alternatives like Empire Flippers or Motion Invest.

That being said, you can get scammed doing almost anything in this online world, and Flippa is no different.

That’s why you need to take precautionary steps and use common sense while buying or selling websites on Flippa.

Here are some of the aspects that make the Flippa marketplace safe for sellers and buyers;

  • Backed by a dedicated security team
  • Buyers and sellers ratings and feedback
  • Identity verification (Email address, Phone number, Full name, Buyer Certification)
  • Most trusted payment methods such as PayPal and escrow service
  • Flippa Due Diligence
  • Flippa Legal (get advice from friendly, vetted, verified lawyers)
  • Flippa Private (Find a buyer with full privacy)

On Trustpilot, currently, Flippa has 3.6/5 ratings and you will find mixed reviews. 

flippa trustpilot ratings
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All in all, Flippa is a safe marketplace.

But again, I would recommend you to do your own research.

Now, you must be wondering how much Flippa charges for providing such an amazing platform for all the entrepreneurs, side hustlers, and small business owners out there.

Let’s check it out.

Flippa Pricing, Fees, & Commission

This is another important aspect to consider. Fortunately, Flippa has transparent and fixed-fee pricing.

Being a seller, there are two types of fees you would be paying — listing fee and success fee.

flippa pricing fees
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Listing Fee: The listing fee is a one-time fee based on the type of asset you are selling that goes like this;

1. Standard ($29): In this package, your website will be listed for 3 months with standard reach.

2. Enhanced ($299): This package facilitates 2x more reach and your site will be live without any timing restriction if you are an active seller. 

3. Premium: ($399): In this package, your listing will additionally get 4x more reach. 

4. Ultimate: ($499): This package facilitates 8x more reach and the lowest success fees.

Success Fee: A success fee is payable when you sell. It is calculated as a percentage of the sale price. Success fees are:

  • $1 to $9,999 – 10 % Success fee
  • $10,000 to $49,999 – 10 % Success fee
  • $50,000 to $99,999 – reduced to 7.5 % Success fee
  • $100,000 to $2M – 5% lowest Success fee

You can also take advantage of their broker service if you don’t want to get into the hassles of selling but for that, you will pay a 15% fee.

After going through Flippa selling fees, all I can say is that it’s quite affordable to list and sell on Flippa.

Why is Flippa a Great Pick for Sellers over its Competitors?

Keeping aside Flippa fees and commissions, these are the three reasons why sellers should use Flippa over the competition.

1. Affordable Pricing 

Flippa charges a 5-10% success fee on a successful sale which makes it the most affordable option globally.

2. Scalable 

Flippa is the largest marketplace globally and nearly 1000 new buyers join each day which is something unmatchable.

3. Speed

Buyers and sellers move quickly on Flippa and you can expect to sell a high-quality asset in days!

Flippa Alternatives

Flippa is an amazing platform for buyers and sellers because of the volume of listings, safety, and least expensive fees.

But, it would not be fair to end this review without covering the most popular websites like Flippa.

Here we go…

1. Motion Invest – This is comparatively a new player in this industry, but gaining popularity very fast.

2. Empire Flippers – This can be considered as the main Flippa competitor. But unlike Flippa, here you will find more expensive listings thus it is not recommended for starter sites.

3. Exchange Marketplace – This marketplace is from Shopify itself where you will see some great options to buy and sell e-commerce businesses at decent prices.

Ultimately, it all depends on your budget and goals which marketplace you should go with.

Flippa Positive & Negative Sides

If you’re still not able to make a decision on whether you should consider Flippa or not for buying or selling websites, I would suggest you go through the positive and negative sides of using this most popular marketplace in the industry.

Flippa Pros

  • Simple and easy to use
  • A huge range of websites in various niches is available 
  • Access to Apps, domains, e-commerce businesses, and collections
  • Least expensive listing and success fees 
  • Integrated security features to avoid scams

Flippa Cons

  • You can still get into the scams as people can bluff with their revenue numbers and hide weak points. So, it’s advisable to use your business mind and do some serious research before buying a digital asset on Flippa. 
  • Some sellers are difficult to deal with because they’re stubborn or inexperienced 


Here’s the list of the most common questions asked around the Flippa.com website. 

What is Flippa?

Flippa is the world’s largest marketplace to buy and sell digital assets like blogs, affiliate sites, e-commerce stores, applications, Saas businesses, and a lot more.  

Is Flippa safe?

Yes, Flippa is a safe marketplace but one needs to do own research and use common sense to prevent any scam.

How to sell websites on Flippa?

For selling sites on Flippa, use their valuation tool to get an idea of your business worth and then list your website in Flippa’s marketplace by choosing a suitable package. 

Do I need to pay for using Flippa’s valuation tool?

No, on Flippa, you can check your business worth for free as many times as you like.

What are Flippa domain selling fees?

Flippa listing prices vary from $29 – $499 along with success fees (5% to 10%).

How to make money with Flippa? 

To make money with Flippa, build some quality assets that buyers should consider and then sell the same for higher profits.

What is Flippa Broker? 

This is a useful service by Flippa that will help people who do not have enough time or knowledge to present and sell their businesses in the best light to maximize the sale price.

What is Flippa Due Diligence?

This is a newly launched verification & assessment service by Flippa that assists you to analyze high-level risks and opportunities based on the financial and traffic data for the past few months.

Also Read:

Final Thoughts on Flippa Review 2023

So, it’s a wrap-up of the Flippa website review for 2023. 

Overall, Flippa is effective at providing a safe and reliable platform that meets the needs of both buyers and sellers.

If you’re trying to sell a website, you can’t go wrong with Flippa. On the other hand, for buyers, it is a great way to find unlimited opportunities for new digital adventures.

That being said, everyone needs to show due diligence, specifically buyers. Because Flippa is a medium that makes the entire experience of buying and selling digital assets relatively pain-free and does its best to prevent scams. 

In the end, you are the one who’s responsible and going to pay for buying a website, app, or domain.

I hope you would find this Flippa review useful and get clarification on what you can expect next time you need to flip a website or buy a new one from Flippa.

Finally, do let me know if you have ever used Flippa or any other platform to buy or sell a website, in the comment section below.

2 thoughts on “Flippa Review 2023 – Is this the Right Marketplace to Buy & Sell Websites?”

  1. Hey Amit,

    You have written about the right medium, Flippa is an amazing site I sold some sites of my client at a good amount.

    Flippa is a great Medium I also recommend it.

    Thank You

    • Hi Indrajeet

      You’re right. Flippa is a go-to resource for buying and selling websites.

      I am glad to know that found success with this platform in the past.

      Thanks for your kind feedback!
      Amit Garg


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